Allworth Press Releases Hollywood Insider Resource

New York, NY, January 20, 2010 --(PR.com)-- Hollywood Dealmaking Negotiating Talent Agreements For Film, TV, and New Media By Dina Appleton and Daniel Yankelevits

Second Edition
$24.95, 6 x 9, 320 pages
Paperback, ISBN 978-1-58115-671-3
Publication Date: January 2010
Allworth Press

Insider Resource Provides Negotiating Tools and Strategies to Navigate Evolving Industry Landscape

Despite the sluggish economy the business of dealmaking has hardly ground to a halt. The entertainment industry is buzzing about Johnny Depp’s latest deal of more than $35 million for the fourth installment of Pirates of the Caribbean – a deal placing him ahead of Tom Hanks, Tom Cruise, and Mel Gibson, who charge about $30 million per movie. While traditional movie deals are still making headlines, new media are gaining influence and changing the entertainment industry’s dealmaking landscape, transforming the traditional terms in the art of “making the deal.” As the entertainment industry evolves in this new landscape, so must the deals and dealmakers. The Second Edition of Hollywood Dealmaking: Negotiating Talent Agreements for Film, TV, and New Media, written by two Hollywood insiders–Dina Appleton and Daniel Yankelevits, captures the dramatic changes in the entertainment industry over the past five years and explains negotiation techniques and strategies used by seasoned professionals in entertainment dealmaking.

Hollywood Dealmaking has become the go-to resource for new and experienced entertainment attorneys, agents and agent trainees, business affairs executives, and creative executives, and is currently used in entertainment law courses at UCLA, Loyola, and Berkeley to name a few. The second edition of Hollywood Dealmaking includes new chapters on reality television and new media, and discusses new avenues for content creation, sources of revenue, and innovative talent deals to navigate the evolving entertainment industry landscape.

Readers will also find advice on how to:

Recognize the key players in the dealmaking process
Understand the “lingo” and terminology used in the entertainment industry
Acquire option-purchase rights in a contract
Create employment deals for the actor, director, writer, producer, and crew
Work out distribution deals and rights for film and television
Specify net profits, back-end agreements, and box-office bonuses

With extensive interviews and quotes from major Hollywood players and industry insiders, memos to illustrate key dealmaking points, and section-by-section summaries to clarify complex legal issues, Hollywood Dealmaking is an essential resource for industry novices and veterans alike.

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note to the press:
Dina Appleton is special counsel in the Entertainment Media and Technology group at the top entertainment firm Sheppard Mullin where she represents major film studios and television companies as well as independent producers. Dina previously ran the business and legal affairs for a respected Hollywood talent agency and she's spoken on various panels regarding entertainment law. Dina teaches a dealmaking course annually at UCLA Extension and she is a regular contributor to Backstage magazine and contributed to the Final Draft/Lone Eagle Press book, Ask the Pros.

Daniel Yankelevits is the Vice President of Legal Affairs for the major motion picture studio, Columbia Pictures. Daniel has a wealth of experience in both business and legal affairs in both television and film. Daniel Served as Chairman of the Beverly Hills Bar Association, Entertainment Section, from 1998-1999 and he's currently a member of the planning committee for the USC Entertainment Law Symposium. Daniel teaches an annual class at UCLA titled ‘Negotiating Talent Agreements and Motion Picture Contracts,’ and he's written several articles about the motion picture industry in the Los Angeles Daily Journal, California's largest legal news provider, and Script magazine.

Praise for Hollywood Dealmaking

“I wish I could have had this book when I was starting out in the business. It would have made the process of deciphering the various codes and intricacies of the filmmaking business immeasurably easier. An invaluable reference work.” —Alan Poul, executive producer, True Blood and Six Feet Under

“Much of what I have achieved in the entertainment industry has come as a result of my ability to negotiate deals. Unfortunately, my understanding of the process came through the inefficient process of trial and error. Hollywood Dealmaking provides a quick understanding of everything one needs to know to negotiate Hollywood talent agreements.” —Gavin Polone, motion picture and television producer

Allworth Press publishes business and how to books for artists, graphic designers, photographers, and interior designers as well as for filmmakers, performing artists, and authors. In addition, Allworth Press publishes legal and personal finance guides for the general public. Books from Allworth Press are distributed to the book trade by Random House (800) 733-3000 for Eastern and Central accounts; (800) 669 -1536 for Western accounts) and can be found in better bookstores. Titles may also be ordered directly from the publisher by calling (800) 491-2808 or visiting www.allworth.com.

For review copy, illustration, or excerpt requests contact:
Sara Hendricksen
Publicity & Marketing Associate
Allworth Press
10 East 23rd Street
New York, NY 10010
P: 212.777.8395 x15
F: 212.777.8261
shendricksen@allworth.com