Wilava Announces National Brand Launch, Natural Skin Care Line Addresses the Need for Safer, Premium-Quality, High Performing Products
Leominster, MA, January 20, 2010 --(PR.com)-- Founder Melanie Downey announced today the national launch of her company, Wilava: For Premium Skin, a manufacturer and retailer of high-end, natural skincare products. Products include a facial skin care line and a full range of products for bath and body, suitable for all skin types, including sensitive skin or skin prone to eczema.
All products in Wilava’s skin care line meet or exceed the standards set forth by the Compact for Safe Cosmetics, and are created using a wholesome, uncomplicated and simplistic approach with the most beneficial natural and/or organic ingredients. All Wilava products are made without: unnecessary filler ingredients (natural or otherwise), harsh chemicals, parabens, phthalates, petroleum byproducts or mineral oil, formaldehyde donors, or sulfates. Packaging consists of phthalate-free, safer plastics, or recyclable tins.
According to Downey, the company was created out of necessity. In trying various products to heal eczema, her own children suffered allergic reactions to chemical components in lotions which ranged from hives to episodes of anaphalaxis.
“I began researching commonly used skin care ingredients, and was alarmed to find that many -- even those used in baby products -- contained known carcinogens, hormone disrupters, or skin irritants, many of which are banned in other countries,” Downey said. “I also discovered through years of research that some of the most effective skin treatments contain simple ingredients that have long histories of safe use, and are very gentle to the skin.”
Cheryl Canedo, a local customer, attests to the quality of Wilava products. "My entire family has suffered with skin problems for years. We had so many difficulties with commercial products and prescriptions from the dermatologist. I, personally, had very bad rosacea, and, we all experienced acne and very, very dry skin. We used a home humidifier, but that didn't seem to help. We tried sulfate-free cleansers from an allergy foundation, and multiple sulfate-free and organic products from a local health food store. While some prevented the situation from getting worse, they did not alleviate the sensitivity, irritation and dry skin. Wilava products have helped the condition of our skin immensely. The rosacea and acne have improved tremendously and our skin no longer looks "raw." In fact, our skin overall feels soft and smooth, thanks to Wilava products. "
To learn more about or purchase Wilava products, visit http://wilava.com, or for more information, contact them at: info@wilava.com.
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All products in Wilava’s skin care line meet or exceed the standards set forth by the Compact for Safe Cosmetics, and are created using a wholesome, uncomplicated and simplistic approach with the most beneficial natural and/or organic ingredients. All Wilava products are made without: unnecessary filler ingredients (natural or otherwise), harsh chemicals, parabens, phthalates, petroleum byproducts or mineral oil, formaldehyde donors, or sulfates. Packaging consists of phthalate-free, safer plastics, or recyclable tins.
According to Downey, the company was created out of necessity. In trying various products to heal eczema, her own children suffered allergic reactions to chemical components in lotions which ranged from hives to episodes of anaphalaxis.
“I began researching commonly used skin care ingredients, and was alarmed to find that many -- even those used in baby products -- contained known carcinogens, hormone disrupters, or skin irritants, many of which are banned in other countries,” Downey said. “I also discovered through years of research that some of the most effective skin treatments contain simple ingredients that have long histories of safe use, and are very gentle to the skin.”
Cheryl Canedo, a local customer, attests to the quality of Wilava products. "My entire family has suffered with skin problems for years. We had so many difficulties with commercial products and prescriptions from the dermatologist. I, personally, had very bad rosacea, and, we all experienced acne and very, very dry skin. We used a home humidifier, but that didn't seem to help. We tried sulfate-free cleansers from an allergy foundation, and multiple sulfate-free and organic products from a local health food store. While some prevented the situation from getting worse, they did not alleviate the sensitivity, irritation and dry skin. Wilava products have helped the condition of our skin immensely. The rosacea and acne have improved tremendously and our skin no longer looks "raw." In fact, our skin overall feels soft and smooth, thanks to Wilava products. "
To learn more about or purchase Wilava products, visit http://wilava.com, or for more information, contact them at: info@wilava.com.
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Contact
Wilava: For Premium Skin
Mary Hache
978-660-4172
wilava.com
Mary Hache
978-660-4172
wilava.com
Contact
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