Entertainment Shopping, a New Shopping Experience

London, United Kingdom, January 25, 2010 --(PR.com)-- Kube & Au GmbH continues expansion with CrazyHammer Entertainment Shopping platforms.

The new "Entertainment Shopping" platform recently launched in the UK www.crazyhammer.co.uk and owned by the German based company Kube & Au GmbH, continues its expansion across Europe and the rest of the world. In a world where everyone is looking for the best deals on consumer products, the continuous growth of Entertainment Shopping is providing consumers with more options to shop than ever before.

On the 12th June 2009, at 11:53am, the first winner of a new one pence auction house called CrazyHammer, won a Nintendo Wii Sports sold for only €1.90. Since then there have been more than 12,000 successful auctions that continue to include the Nintendo Wii with all its various versions, is still one of the most popular products being auctioned.

Although Crazy Hammer auctions were originally only offered in Germany www.crazyhammer.de however they are now in the UK, France, Spain, and the Netherlands, along with Sweden, Finland, Austria and Switzerland.

Other country specific sites such as Belgium, Italy and Ireland are due to launch. A leap across the pond to the United States is underway and the Far East, Australia and New Zealand are also due to launch.

Managing Director Antoine Beinhoff said that international growth combined with sharply rising numbers of users within the eight months has driven three moves to larger and larger platform server clusters. He commented on how surprised he was by the amount of growth enjoyed by their new brand CrazyHammer. He was reported to be equally surprised because the principle of the American auction in Europe is not yet widely used and they did not expect such a wide level of acceptance of the “Entertainment Shopping” concept so quickly.

Indeed, Crazy Hammer appears to differ from the classical method of an auction. An auction will run for a pre-defined time period. Every bid made during this time increases the auction price by one pence and is extended in the final phase of the countdown from between 15 to 10 second intervals. Whoever sets the final bid, will win the auction. To place a bid a user must first buy the bids in advance. The bids are known as “Crazy Bids” and cost 50 pence each. Successful bidders receive high-quality goods at low prices plus he or she only pays with bids used during the auction (Crazy Bids) plus, shipping and the auction price, which are usually only a few Pounds.

According to Kube & Au GmbH the non-winning bidders can benefit from the auction system via a process called the Crazy Xchange. Crazy Xchange is the direct purchase of a product after being unsuccessful in an auction. The idea of Crazy Xchange is to provide the user with 100% peace of mind because they get all the Crazy Bids they have invested in an auction credited towards the retail price of the product.

Another reason for Crazy Hammer’s success is due to customer support being provided by native speakers for each country. Beinhoff believes it’s important that their customers have contact with employees who speak their language and know the local situation.

The barter and auction process is as old as the hills and in today’s cyber world it has finally taken its rightful place in the minds of consumers that choose to both shop and be entertained all at the same time.

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