Specialty Insider Magazine Launches with Solveris Providing Marketing and Design Expertise
Is There a Future for Specialty Retailing? Specialty Insider Magazine's Debut Issue Answers That Question... and a Whole Lot More. Solveris Marketing and Communications Retained as AOR for marketing and magazine design.
New York, NY, January 28, 2010 --(PR.com)-- What do famed retailer Ron Herman, the denim impresario behind the hot J Brand line, a store named Lizard Lounge and 27 specific tips for specialty apparel retailers have in common?
They are all in the premier issue of Specialty Insider, the new magazine and digital properties for independent fashion retailers that hits industry desks today.
The magazine was created by former Women’s Wear Daily Publisher Ralph Erardy and a group of experienced apparel and retailing editors who wanted to create media properties that would help retailers create better merchandised – and more profitable – operations.
The first issue of Specialty Insider is 52 pages and includes more than two dozen specific merchandising, display and business tips for retailers from some of the best merchants and experts in the field.
The cover story for the debut issue examines the question, “Is there a future for specialty retailers?” and answers it with commentary and analysis from industry consultants, financial experts and several nationally known retailers themselves.
Also included in the first issue are Ron Herman, the driving force behind the legendary Fred Segal and Ron Herman stores in Los Angeles; Jeff Rudes, who over a lifetime in the denim and sportswear business has created some of the most famous lines in the business including J Brand; and profiles of innovative, independent retailers like Lizard Lounge in Portland, Ore. and System Action in Barcelona, Spain.
Advertisers in the first issue include: AG, Alberto Makali, Alex and Ani, Enk, Freedom of Choice, Hype Handbags and Accessories, J Brand, Kidz at Stylemax, RetailConnections, Silk Culture, Stylemax, Tokyo Five Brand, Tribal and True Religion.
The second issue of Specialty Insider will appear in mid-March and the website, Specialtyinsider.com, blog, Facebook Page(facebook.com/specialtyinsider), twitter site (twitter.com/specialtyinside) are updated on an ongoing basis. Specialty Insider will appear quarterly in 2010 and will go to a six-time-a-year frequency in 2011.
Solveris Marketing and Communications provided marketing consultation on the new launch from its inception. Logos, branding, sales materials, design direction, the sample mock-up, initial informational site, list management and social media strategy/ implementation/integration were some of the duties assigned.
Media should contact Tony Sarcone at Solveris Marketing and Communications, tsarcone@solveris1.com.
For advertising information on Specialty Insider, contact Ralph Erardy, publisher, at rerardy@specialtyinsider.com.
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They are all in the premier issue of Specialty Insider, the new magazine and digital properties for independent fashion retailers that hits industry desks today.
The magazine was created by former Women’s Wear Daily Publisher Ralph Erardy and a group of experienced apparel and retailing editors who wanted to create media properties that would help retailers create better merchandised – and more profitable – operations.
The first issue of Specialty Insider is 52 pages and includes more than two dozen specific merchandising, display and business tips for retailers from some of the best merchants and experts in the field.
The cover story for the debut issue examines the question, “Is there a future for specialty retailers?” and answers it with commentary and analysis from industry consultants, financial experts and several nationally known retailers themselves.
Also included in the first issue are Ron Herman, the driving force behind the legendary Fred Segal and Ron Herman stores in Los Angeles; Jeff Rudes, who over a lifetime in the denim and sportswear business has created some of the most famous lines in the business including J Brand; and profiles of innovative, independent retailers like Lizard Lounge in Portland, Ore. and System Action in Barcelona, Spain.
Advertisers in the first issue include: AG, Alberto Makali, Alex and Ani, Enk, Freedom of Choice, Hype Handbags and Accessories, J Brand, Kidz at Stylemax, RetailConnections, Silk Culture, Stylemax, Tokyo Five Brand, Tribal and True Religion.
The second issue of Specialty Insider will appear in mid-March and the website, Specialtyinsider.com, blog, Facebook Page(facebook.com/specialtyinsider), twitter site (twitter.com/specialtyinside) are updated on an ongoing basis. Specialty Insider will appear quarterly in 2010 and will go to a six-time-a-year frequency in 2011.
Solveris Marketing and Communications provided marketing consultation on the new launch from its inception. Logos, branding, sales materials, design direction, the sample mock-up, initial informational site, list management and social media strategy/ implementation/integration were some of the duties assigned.
Media should contact Tony Sarcone at Solveris Marketing and Communications, tsarcone@solveris1.com.
For advertising information on Specialty Insider, contact Ralph Erardy, publisher, at rerardy@specialtyinsider.com.
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Contact
Solveris Marketing and Communications
Tony Sarcone
732-801-0401
www.solveris1.com
Tony Sarcone
732-801-0401
www.solveris1.com
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