Toyota Takes Top Honors at Polk Automotive Loyalty Awards

Carson, CA, January 28, 2010 --(PR.com)-- Carson Toyota is proud to announce that Toyota took top honors in three categories at R. L. Polk & Co.’s 14th Annual Automotive Loyalty Awards.

Edging out General Motors for the first time in nine years, Toyota ranked number one in Overall Loyalty to Manufacturer, indicative of the manufacturer’s ability to retain previous customers.

Toyota also won top honors in the Mid/Full-Size Car category for the Toyota Prius and received the new award for brand loyalty among Asian American consumers.

"After an extremely difficult year for the auto market, winning three Polk Loyalty Awards is a real boost," said Carson Toyota General Manager Marty Brylski. "We're especially grateful to our customers for their trust in Toyota."

The Polk Automotive Loyalty Awards recognize manufacturers for superior owner loyalty performance. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make.

Carson Toyota has been serving Southern California since 1974. With a great selection of new and pre-owned vehicles in stock, a knowledgeable sales staff, expert factory-trained technicians and a state-of-the-art parts and service department, Carson Toyota is one of the highest volume Toyota dealerships in the nation. Visit us today at 1333 233rd Street in Carson, Calif., or online at carsontoyota.com.

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