Celebrity Favorite: Genetic Denim Announces Its Spring/Summer 2010 Collection

Los Angeles, CA, February 23, 2010 --(PR.com)-- Inspired by the photography of David Hamilton, the Spring/Summer 2010 Collection has an emphasis on soft, pale colors and flowy fabrics. “Our point of differentiation has always been our fabrication,” says Ali Fatourechi, Creative Director of Genetic Denim. “I thought Hamilton’s imagery and the lighting of his photographs really represented what we are for this season. It’s all about functionality and sensitivity while feeling airy and fun.”

With nostalgia for the bohemian yet basic denim styles from the 1970’s, Genetic Denim’s Spring/Summer 2010 line has timeless appeal. The styles pay homage to the centuries past while remaining modern with edgy, sophisticated and confident silhouettes. Available in a variety of washes and the softest denim on the market, the core of the Spring/Summer 2010 line includes The Shane, the cigarette cut, The Riley, a classic boot-cut, The James, a cigarette cut with zippers, and The Davis, a slouchy cigarette style that is a sexy update of the classic boyfriend silhouette.

Known for its fashion-forward style and underground cool aesthetic, Genetic Denim combines the most top-quality and fabrics with washes and cuts from around the world, creating a classic global fashion brand with a touch of new age chic. Genetic Denim is more than a fashion brand; it’s a way of life that reflects individual personality and style while seamlessly fitting denim to your body in pure comfort.

Genetic Denim was founded in Los Angeles in the Fall of 2006. Since its launch, Genetic Denim has always been set apart from all other denim lines due it to its unique fabrication. Known as the softest denim in the industry, Genetic focuses on comfortable yet sophisticated silhouettes. A favorite of celebrities and the fashion-conscious, Genetic Denim is available at stores worldwide and on www.geneticdenim.com.

###