"Brown Bag It for Haiti" Campaign Seeks Teen Foodies for Challenge
The Web site www.CookingTeens.com seeks teens to submit creative dinner-to-lunch ideas for its "Brown Bag It for Haiti" campaign. Winner gets a brown bag full of prizes.
Fairfield, CT, February 04, 2010 --(PR.com)-- Calling all teenaged foodies: Can you create a healthy, family-friendly dinner from scratch in half an hour with leftovers that can be transformed into a tasty, teen-friendly brown bag lunch the next day or two? If so, the Web site Cooking Teens (www.CookingTeens.com) is looking for you.
As part of its “Brown Bag It For Haiti” campaign, in which teenagers nationwide pledge to pack a school lunch instead of buying one, and to donate their lunch money to feed hungry kids in Haiti or closer to home, the site is searching for some new goods to fill the old brown bag. Teens can post photos, videos and recipes of their dinner-to-lunch ideas on “Brown Bag It for Haiti’s” events page on Facebook (http://www.facebook.com/event.php?eid=266830261725&index=1). The creator of the best combo will win a brown bag filled with teen-friendly prizes including giftcards to Starbucks, Barnes & Noble, iTunes and a host of others.
“Brown Bag It for Haiti” was created as an easy way to unite teenagers who want to help Haiti in a big way, albeit a little at a time, following the earthquake that leveled parts of Haiti on January 12. Cooking Teens joined forces with Save the Children in the campaign because of the organization’s extensive history in Haiti, its high ratings from Charity Navigator and because it welcomes $10-donations via cell phone text, the communication of choice for many teens. (Text the word SAVE to the cell number 20222 and a $10-donation will be added to your phone bill.)
Originally the “Brown Bag It for Haiti” campaign was to last just a week, from Feb. 1-5, but because of its popularity and the desperate need for funds and food in Haiti, the campaign is being extended another week, through Feb. 12, 2010.
“Many teenagers are active in their communities, but sometimes you need that extra push to take action,” said Alison Kirsch, a high school junior in Fairfield, CT, and Cooking Teens reader who plans to pack her lunch and text a donation. “This is an easy way to make a difference.”
Cooking Teens features food news, videos, recipes and tips each day for teenagers and their families. During “Brown Bag It for Haiti,” the site is adding brown-bag lunch ideas into the oven on the homepage, from quick and easy roll-ups to leftover-makeovers to beautiful bento boxes. From http://www.cookingteens.com/brown-bag-it-for-haiti/ readers can donate directly to Save the Children’s Haitian relief programs. Or they can input their ZIP-code into Feeding America’s interactive map and find the foodbank nearest to their home.
Teens entering the Brown Bag Challenge must limit their ingredient cost to $20, cook from scratch (use fresh or minimally processed ingredients), make dinner to feed a family of four and have enough food left over to make two different brown-bag lunches. Entrants Must be teens, must submit at least one photo of their work, must write out their recipes and must swear that their recipes are their own original creation. Entries are due by 11:59 p.m. on Friday, Feb. 12, submitted via Facebook at http://www.facebook.com/event.php?eid=266830261725&index=1.
“Teenagers are definitely driven and motivated, and some passion to help a cause can come out of that,” said Kirsch. “We all want to, and need to, give back, and this is a great way to do it.”
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As part of its “Brown Bag It For Haiti” campaign, in which teenagers nationwide pledge to pack a school lunch instead of buying one, and to donate their lunch money to feed hungry kids in Haiti or closer to home, the site is searching for some new goods to fill the old brown bag. Teens can post photos, videos and recipes of their dinner-to-lunch ideas on “Brown Bag It for Haiti’s” events page on Facebook (http://www.facebook.com/event.php?eid=266830261725&index=1). The creator of the best combo will win a brown bag filled with teen-friendly prizes including giftcards to Starbucks, Barnes & Noble, iTunes and a host of others.
“Brown Bag It for Haiti” was created as an easy way to unite teenagers who want to help Haiti in a big way, albeit a little at a time, following the earthquake that leveled parts of Haiti on January 12. Cooking Teens joined forces with Save the Children in the campaign because of the organization’s extensive history in Haiti, its high ratings from Charity Navigator and because it welcomes $10-donations via cell phone text, the communication of choice for many teens. (Text the word SAVE to the cell number 20222 and a $10-donation will be added to your phone bill.)
Originally the “Brown Bag It for Haiti” campaign was to last just a week, from Feb. 1-5, but because of its popularity and the desperate need for funds and food in Haiti, the campaign is being extended another week, through Feb. 12, 2010.
“Many teenagers are active in their communities, but sometimes you need that extra push to take action,” said Alison Kirsch, a high school junior in Fairfield, CT, and Cooking Teens reader who plans to pack her lunch and text a donation. “This is an easy way to make a difference.”
Cooking Teens features food news, videos, recipes and tips each day for teenagers and their families. During “Brown Bag It for Haiti,” the site is adding brown-bag lunch ideas into the oven on the homepage, from quick and easy roll-ups to leftover-makeovers to beautiful bento boxes. From http://www.cookingteens.com/brown-bag-it-for-haiti/ readers can donate directly to Save the Children’s Haitian relief programs. Or they can input their ZIP-code into Feeding America’s interactive map and find the foodbank nearest to their home.
Teens entering the Brown Bag Challenge must limit their ingredient cost to $20, cook from scratch (use fresh or minimally processed ingredients), make dinner to feed a family of four and have enough food left over to make two different brown-bag lunches. Entrants Must be teens, must submit at least one photo of their work, must write out their recipes and must swear that their recipes are their own original creation. Entries are due by 11:59 p.m. on Friday, Feb. 12, submitted via Facebook at http://www.facebook.com/event.php?eid=266830261725&index=1.
“Teenagers are definitely driven and motivated, and some passion to help a cause can come out of that,” said Kirsch. “We all want to, and need to, give back, and this is a great way to do it.”
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Rising Moon Media, LLC
Carol Dannhauser
2033748343
CookingTeens.com
Carol Dannhauser
2033748343
CookingTeens.com
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