Augmented Reality and Mobile Advertising: acrossair Releases New Platform for Marketers

New York, NY, February 12, 2010 --(PR.com)-- acrossair announced today their new platform release for mobile advertising incorporating Augmented Reality (AR). The newest addition to acrossair’s roster of Augmented Reality apps provides relevant, user-defined hyper-local search results. The app incorporates the ability to click through for additional information such as reviews, websites, coupons, videos and more. acrossair can provide a few different ways for advertisers to become involved with their AR Browser such as GPS specific ads, search specific ads, branded search category sponsorships, QR codes and PPC revenue share models. This release also adds additional social components that enable a long term engagement for advertisers and stays well after the initial “wow factor” of AR wears off.

To date, downloads for the acrossair AR browser application have surpassed expectations. “This demand is equated to the utility, a user-friendly interface and an overall experience of the application combined with the natural and expected transition from AR in the gaming and movie environments into practical everyday solutions,” says Bradley A Giddens, Business Development & Strategic Alliances at acrossair NY.

About acrossair:
acrossair is a new kind of company - a hybrid collective combining rockstar application and game developers with corporate infrastructure to cover all those mundane things like marketing, sales and finance.

acrossair is working with companies to take advantage of the Apple iPhone platform for everything from fun games to enterprise applications. Our first application delivering TV listings for TVGuide.co.uk reached No.1 in the UK. Currently available for download on iTunes is a range of apps including Nearest Wiki, New York Nearest Subway, Nearest Places, London Nearest Tube plus many more.

acrossair have also developed an iPhone advertising platform enabling publishers to commoditise their applications.

For more information, call 646.442.0064.
www.acrossair.com
www.youtube.com/acrossair

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