Entertainment Advertising Develops Community Marketing Campaign with the Detroit Pistons

Livonia, MI, February 06, 2010 --(PR.com)-- The Detroit Pistons and The Palace of Auburn Hills have been known as the leaders in the sports industry, in customer entertainment and customer service along with championship basketball teams. The Pistons have won 3 NBA Championships (1989, 1990, 2004) and Forbes magazine routinely ranks The Detroit Pistons as one of the most valuable NBA franchises.

Entertainment Advertising’s one-of-a-kind referral marketing approach, which is currently used by dozens of professional and collegiate sports organizations, including The New York Yankees, Los Angeles Clippers, Dallas Stars, as well as many local companies such as Tuffy Automotive and Hungry Howie’s Pizza will be promoting a special promotional package for the 2009-2010 Pistons regular season.

Through this unique partnership Entertainment Advertising will develop a special VIP promotional package that offers - free and discounted tickets - and introduce them to business communities across the Metro Detroit Area in the form of its signature Smart Circle Cards.

"We know that the Detroit Pistons are using many marketing programs to raise awareness about their storied franchise. We believe that we will assist with furthering the personal interaction and loyalty that the Detroit Pistons are known for," said Brad Hawes, Regional Area Marketing Director for Smart Circle International. "Through Entertainment Advertising’s innovative marketing technique, with the use of the experienced field teams, and the great value on the Smart Circle cards, we will be able to really penetrate the community and use advertising and marketing tactics in a way that blends directly into the lives of the most passive fans all the way to the most avid fans."

The campaign will give consumers in Metro Detroit more opportunities to take in additional Pistons games at The Palace of Auburn Hills. "We are extremely proud of the opportunity to work with the Detroit Pistons and look forward to continuing our support to not only the Pistons but other local businesses throughout Michigan. Now, they too can reap the benefits that our professional sales force brings to the table and enjoy real results to their bottom line."

Through its affiliation with international referral marketing leader, Smart Circle International, Entertainment Advertising builds upon a proven marketing approach that has helped national and international consumer brands - from Embassy Suites Hotels to professional sports teams - significantly improve their business. Entertainment Advertising’s customized consumer promotions continue to help businesses throughout the Metro Detroit area build traffic by increasing frequency, filling unused capacity during off-peak periods and prospecting brand new customers.

About Entertainment Advertising
Established in 2000, Entertainment Advertising is an authorized Distributor of Smart Circle International, the dominant force in referral marketing worldwide. To speak with a Entertainment Advertising representative, please contact Human Resources at: 734.266.3397 or visit us on the web at: www.entadv.com

About Smart Circle International
Established in 1989, Smart Circle International is the dominant force in referral marketing worldwide. Major companies turn to Smart Circle International to build traffic, enhance brand loyalty, fill unused capacity and generate new customers. Smart Circle International reaches consumers face-to-face through their community marketing networks which include the Public Sales Network, Private Sales Network and Fundraising Network to distribute promotional certificates on popular products and services on behalf of advertisers.

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