Dr. Dwight Riskey, Former PepsiCo Executive, Joins Vivaldi Partners Advisory Board

New York, NY, October 26, 2006 --(PR.com)-- After 25 years at PepsiCo, Dwight Riskey has joined Vivaldi Partners Advisory Board.

“Dwight’s knowledge and expertise, acquired through a stellar career at the forefront of consumer insights and innovation for one of the world’s most successful consumer products companies will be a tremendous addition to that of the other renowned thought leaders in strategy, innovation, marketing and brand strategy who constitute our Board. We look forward to working closely with Dwight on a variety of client and firm development initiatives,” says CEO Erich Joachimsthaler.

Dr. Riskey reflects, “In today’s market in which the probability of even marginal success of new products let alone that of a creating a next generation business is very low indeed, new thinking and new approaches are needed. Vivaldi Partners are breaking new ground in the creation and application of their DemandFirst™ Innovation & Growth programs. As a client, I’ve seen firsthand how these techniques can work in revealing and capturing new avenues for innovation growth. I think they are onto something big; something I personally believe has enormous value for bold marketers who want to break old patterns and cease the opportunity to think and act in new ways.”

Dr. Riskey works from his offices in Dallas, Texas and can be reached at d.riskey@worldnet.att.net.

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