Grant McCracken, Noted Anthropologist, Joins Vivaldi Partners Advisory Board

New York, NY, November 08, 2006 --(PR.com)-- Grant McCracken, Ph.D, a pioneer in applying cultural anthropological approaches to commercial challenges, has joined Vivaldi Partners' Advisory Board. Grant is a prolific author and blogger (visit his blog www.cultureby.com). He has been a lecturer at Harvard Business School, a Visiting Scholar and Tutor at Cambridge University and Associate Professor at McGill University. He is currently Faculty Advisor to the Convergence Culture Consortium at MIT.

“Grant’s deep expertise in ethnographic research around the world has already proven invaluable in helping us refine our consumer immersion and insights techniques. We look forward to working closely with him on client engagements in which his wealth of experience, not to mention his compelling style, I’m certain will prove enriching for our clients and our consultants.”
-- Erich Joachimsthaler, CEO

Vivaldi Partners is a global strategy, innovation and marketing firm that enables companies to achieve breakthrough levels of profitable and sustainable top-line growth through a unique demand-centric perspective, tailored approach and strong bias towards action.

For further information please write us at info@vivaldipartners.com

Delfina Zweifel
Communications & Media Relations
+1 646 278 2978 voice
dzweifel@vivaldipartners.com

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