OIT Client Unitrin Direct Receives Celent Model Insurer Award

State College, PA, February 06, 2010 --(PR.com)-- Unitrin Direct Auto and Home Insurance®, client of Optical Image Technology and user of OIT’s DocFinity document management and workflow software, received the Celent 2010 Model Insurer Award for its effective use of technology in Underwriting on January 28. Unitrin Direct markets auto and homeowners insurance to consumers via direct mail, the Internet, employer-sponsored employee benefit programs and other affinity relationships. Celent, an international consultancy dedicated to helping leading financial institutions create and sustain a competitive advantage, presented the award during their Model Insurer Summit at the Westin at Times Square in New York City.

Underwriting, the first department to implement imaging and workflow in Unitrin Direct’s enterprise-wide installation, experienced a 15% increase in new policies and 50% greater productivity – without hiring additional staff – in handling underwriting correspondence as a result of automation. Electronically capturing, storing, and processing documents streamlined processing costs while shortening turnaround times. Integrating DocFinity with Unitrin Direct’s automated call system, automobile policy administration software, and diverse third-party software applications gives staff a comprehensive view of customer activity, and provides customers with secure web access to real-time policy information.

Unitrin Direct's efficiency gains in Underwriting have led to a gradual expansion of the solution enterprise-wide. Performance in Claims for Unitrin Direct and the two companies it recently acquired has already exceeded expectations.

Quotes
“Successful deployment of smart technology helps Unitrin Direct to remain a market leader in auto insurance. By integrating DocFinity with other technologies to regulate and automate the flow of work and information, we can provide real-time information to our customers and offer them unbeatable service. We are thrilled to have received the Model Insurer Award in recognition of our technology achievements, and look forward to delivering more value to our customers as the innovations continue.” – Jerel Titus, Underwriting Manager, Unitrin Direct

“Management’s vision, the team’s collaborative approach to the enterprise-wide project, and the staff’s ongoing commitment to improving the company’s services have helped Unitrin Direct to realize strong results in a short time. More importantly, the company’s team approach to process improvement is generating new ideas for future innovation. We are proud to be a partner in their success, and commend both management and staff for this well-deserved recognition.” – Jim Thumma, Vice President of Sales and Marketing, Optical Image Technology

About Optical Image Technology, Inc.:
Optical Image Technology's software makes information manageable and companies more profitable. Since 1986, OIT and its DocFinity® suite of workflow and document imaging, document management, and BPM software have helped businesses solve their document management and business processing challenges. OIT offers robust, flexible products including document management, imaging, and workflow. Organizations see an ROI and improved productivity with DocFinity.

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