The Wright Scoop Partners with VA Community College System

Richmond, VA, February 07, 2010 --(PR.com)-- VA Community College System Hosts Eco-Green Marketing Course

“Although,” says Wright, “my research supports a 3-credit course initially I’m offering a 2-credit, 10 week summer session. I plan to use this opportunity to compile and publish a teacher’s aide guideline; and then, make my research available to any educational institution interested in offering the course through their programs.”

For central Virginians, the 2-credit course is available on Wednesdays May 26 through July 28 as course number HRT 195 - the ABC’s of Green Industry, meeting for 2 hours 50 minutes from 5:30-8:20 p.m. and held at the J. Sargeant Reynolds Community College (JSRCC) Parham Road Campus, www.reynolds.edu. The course is open to any one interested in ‘growing green (profit/planet)’ their market share.

The ABCs of Green Industry Communications:
assess, brand & communicate

Sharing her scoop – who, what, when, where, why, how and benefits of ‘growing green (profit/planet)’ market share, in her book, Wright – as well as other Industry professionals - share tips related to identifying a niche, developing sustainable business strategies and implementing communication activities that enable market share success.

Through workshop-style activities, student participation results in the development of a media PR/marketing plan that includes ‘green marketing’ techniques; enabling the ability to assess, brand and communicate you (and your company) as a sustainable market presence.

Words of Praise for Wright's Work –
“As a former educator, I’ve observed as Wright emphasizes, an image – brand must be relevant, avoid loss of market share through attrition, while placing emphasis on eco-greening aspects of the product or service provided." - Leonard O. Morrow, PhD, retired botanist and horticulturist

“Wright’s topic, Creating a Brand Name You, is “right on target with our objective of improving communication within our department.” - VA Housing Development Authority

“For the ‘original GREEN industry’ it’s more important now than ever before to communicate effectively with our ever-changing end consumer - outdoor decorators and home gardeners. Staying relevant to emerging generations of customers will be one of our biggest tasks over the next decade and communication is the key. Ideas abound in ABCs of Green Industry Communications as Sylvia Wright profiles some of the best marketers and communicators in the business, bringing fresh takes and new approaches to attracting and engaging customers.” – Bill Calkins, business manager at Ball Horticultural Company in West Chicago, Illinois.

Project Back Ground –
Recognized to provide strategies related to self assessment, an appropriate professional image, effective verbal and written communication and assertive listening, Wright’s research more importantly highlights valued-added work ethics. Award the Association Information Technology Professionals (DPMA) silver award for her long-term contribution to the information technology community; she was profiled by the Richmond Newspapers and Bureau of Business Practice for her management and information technology theories, featured by the VA BBB for her viewpoint of ethics and by Richmond.com for her professional networking strategies.

Acknowledging Leonard O. Morrow, PhD, retired botanist and horticulturist, as the person who initiated the inclusion of ‘planet’ in her activities, Wright in order to fully develop a Green Industry perspective, solicited help from editors, colleague writers, speakers and of course, an array of Industry professionals.

In her book - The ABCs of Green Industry Communications: assess, brand & communicate – Wright, while placing emphasis on what worked yesterday, may not work today and what works presently, may not continue to work, highlights underlying mechanics that transfer from sector to sector.

Career History –
Aware present-day markets require that you don’t simply sell your work but your self, through soliciting assignments, networking, and gaining credentials through education and experience, Sylvia Hoehns Wright used the identified strategies to transition an avocation into an environmental vocation encouraging all to ‘go green’, move from eco-weak to eco-chic. As a result, she is the recipient of the ‘Turning America from Eco-weak to Eco-chic Award’.

“Sylvia’s eco-chic advocacy embodies every aspect of the consumer educational campaign we hoped to inspire,” said Den Gardner, executive director of Project EverGreen, www.projectevergreen.com. “The judges were impressed with her ongoing effort to teach eco-green. For, our vision is to be a global organization that empowers people within communities to change society through the responsible creation and preservation of sustainable green spaces, such that the ever-increasing impacts of global warming in the world are measurably reduced; because Green Matters!”

A former career strategies columnist for the Greater Richmond Partnership’s Work magazine (WM) and graduate of the VA Natural Resource Leadership Institute program sponsored by UVA and VA Tech, Wright combines a diverse background to contribute to Richmond based media; and for the Green Industry, provides a ‘communications specialist’ column for the Mid-Atlantic Grower newspaper and Today’s Garden Center magazine. She volunteers as PR for VA’s GoGreen projects, www.virginiagreen.org.

To bring this topic to your area or review details of Wright’s business, communication or environmental activities, see web site www.TheWrightScoop.com or contact Sylvia@TheWrightScoop.com or call 804-672-6007.

As the recipient of the Turning America from Eco-weak to Eco-Chic Award & 2005 VA Horticulture Foundation Educator Award, Wright challenges all to ‘grow green’ their market share one scoop at a time!

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