College Tonight Taps JuiceCaster to Strengthen Online Community

College Students Can Share Experiences Instantaneously Using Innovative Mobile Social Networking Service

Valley Village, CA, October 27, 2006 --(PR.com)-- Juice Wireless, creators of JuiceCaster(tm) - the groundbreaking mobile content-sharing community - today announced that College Tonight(tm), a social networking site dedicated to college students and campus nightlife, will be providing the JuiceCaster service to its members to enrich their college experience.

College Tonight is a social networking mainstay that offers a resource for students and alumni who wish to take advantage of the many social events that happen on and around college campuses. By taking its communities mobile with its agreement with Juice Wireless, College Tonight empowers student members at more than 190 colleges and universities throughout the United States with user-friendly networking and mobile content-sharing tools.

JuiceCaster was the first application to enable users to capture picture and video content on mobile phones and then easily share this content with other JuiceCaster users on their computers or mobile phones. Specifically, a viewer can search for and stream fresh, user-generated videos and pictures directly to a mobile phone.

With its new MediaBox feature, JuiceCaster connects the user's mobile phone with their entire online life. College Tonight members will be able to easily capture interesting pictures and videos on their cell phone and with one click, post to the JuiceCaster MediaBox on the College Tonight page. Connecting members' phones to their online life to learn about events, and organize their personal school and social life is a vital, organic, and deeply enriching experience for college students.

"Partnering with College Tonight made perfect sense, as college students use their mobile phones continually throughout the day and night," said Nick Desai, chairman and co-founder of Juice Wireless. "With JuiceCaster, College Tonight users can share everything that happens instantaneously, the moment it happens with friends and family."

In addition to MediaBox and its core multimedia mobile blogging capabilities, JuiceCaster offers powerful community and networking features. For example, users can create a self-organizing community for any topic or subject. Additionally, JuiceCaster facilitates user-to-user and user-to-group text messages from their phone or right from the College Tonight website. JuiceCaster also provides user-defined mobile alerts when new JuiceCasts of interest are created and when users of interest are online.

"The JuiceCaster MediaBox feature is a perfect fit for our site, as we are dedicated to offering information about nightlife for college students," said Zach Suchin, president and CEO of College Tonight. "There's no better way to share with friends or family members what they are experiencing than through photos and videos taken of the moment, in the moment. Seeing these images of parties and events is a powerful tool for relaying and sharing experiences with friends and encouraging them in turn to take their own photos and videos."

CONTACT: Global Results Communications (GRC)
Emily Chae
echae@globalresultspr.com
Michael Bingham
mbingham@globalresultspr.com
(949) 608-0276

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Contact
College Tonight
Zachary R. Suchin
404-769-8400
http://www.collegetonight.com
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