Business Tourism Boost for Edinburgh Economy
The value of conferences which attract high spending business delegates to Edinburgh is expected to beat its predicted target of £73.9 million set by the Edinburgh Convention Bureau (ECB - http://www.conventionedinburgh.com).
Edinburgh, United Kingdom, February 10, 2010 --(PR.com)-- An increase in business tourism is helping Scotland’s capital overcome the impact of the global economic downturn.
The value of conferences which attract high spending business delegates to Edinburgh is expected to beat its predicted target of £73.9 million set by the Edinburgh Convention Bureau (ECB - http://www.conventionedinburgh.com).
The latest figures released by the ECB show that 21 new conferences and events have been confirmed in Edinburgh between 10 December and January 19.
The meetings, which will be held between February and August of this year, will deliver £4.7 million for the local economy and attract up to 3790 delegates.
This brings the total number of meetings in Edinburgh won during the current financial year for the city with ECB involvement to 214.
The total economic impact of the 214 conferences, with 50,930 delegates attending, is calculated at £65.7million.
Sue Stuart, Chief Executive of ECB said: “These new confirmed bookings, won at a time of the year when the industry is normally quiet, are excellent news. I now expect us to exceed our £73.9 million target for new business this year by at least £400,000.
“That is very welcome news in the current economic climate when we are slowly moving out of the longest recession in half a century. It also confirms that Edinburgh continues to offer value for money, high quality facilities and a welcoming environment in a highly competitive global market place.”
Editors Notes
ECB won 201 conferences in Edinburgh during 2008/09 worth £73.5 million to the economy.
Edinburgh is the most popular UK city after London for hosting international association meetings and is the 28th most popular business tourism destination in the world.
In order to count towards ICCA ranking an event must rotate its location between a minimum of two countries and have at least 50 (international) delegates.
The annual total value of Edinburgh’s business tourism is estimated at almost £300 million.
The Edinburgh Ambassadors Programme matches recognised leaders in the city’s many areas of academic and commercial excellence with the professional marketing support of ECB staff who together work as a team to help them bring their international association’s conference to Edinburgh. Since 1996 the programme has helped bring more than 210 major events, worth almost £100 million, to the city.
Edinburgh is a founder member of the international www.bestcities.net strategic alliance, which aims to guarantee the meetings industry the world’s best service experience in each of the member cities (Cape Town, Copenhagen, Dubai, Edinburgh, Melbourne, San Juan, Singapore, Vancouver).
To learn more about ECB visit www.conventionedinburgh.com
Issued on behalf of ECB by FS Communications
For further information contact:
Frank Sullivan
Telephone: 07718660122
Email: frank.sullivan@btconnect.com
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The value of conferences which attract high spending business delegates to Edinburgh is expected to beat its predicted target of £73.9 million set by the Edinburgh Convention Bureau (ECB - http://www.conventionedinburgh.com).
The latest figures released by the ECB show that 21 new conferences and events have been confirmed in Edinburgh between 10 December and January 19.
The meetings, which will be held between February and August of this year, will deliver £4.7 million for the local economy and attract up to 3790 delegates.
This brings the total number of meetings in Edinburgh won during the current financial year for the city with ECB involvement to 214.
The total economic impact of the 214 conferences, with 50,930 delegates attending, is calculated at £65.7million.
Sue Stuart, Chief Executive of ECB said: “These new confirmed bookings, won at a time of the year when the industry is normally quiet, are excellent news. I now expect us to exceed our £73.9 million target for new business this year by at least £400,000.
“That is very welcome news in the current economic climate when we are slowly moving out of the longest recession in half a century. It also confirms that Edinburgh continues to offer value for money, high quality facilities and a welcoming environment in a highly competitive global market place.”
Editors Notes
ECB won 201 conferences in Edinburgh during 2008/09 worth £73.5 million to the economy.
Edinburgh is the most popular UK city after London for hosting international association meetings and is the 28th most popular business tourism destination in the world.
In order to count towards ICCA ranking an event must rotate its location between a minimum of two countries and have at least 50 (international) delegates.
The annual total value of Edinburgh’s business tourism is estimated at almost £300 million.
The Edinburgh Ambassadors Programme matches recognised leaders in the city’s many areas of academic and commercial excellence with the professional marketing support of ECB staff who together work as a team to help them bring their international association’s conference to Edinburgh. Since 1996 the programme has helped bring more than 210 major events, worth almost £100 million, to the city.
Edinburgh is a founder member of the international www.bestcities.net strategic alliance, which aims to guarantee the meetings industry the world’s best service experience in each of the member cities (Cape Town, Copenhagen, Dubai, Edinburgh, Melbourne, San Juan, Singapore, Vancouver).
To learn more about ECB visit www.conventionedinburgh.com
Issued on behalf of ECB by FS Communications
For further information contact:
Frank Sullivan
Telephone: 07718660122
Email: frank.sullivan@btconnect.com
###
Contact
Edinburgh Convention Bureau
Frank Sullivan
07718660122
www.conventionedinburgh.com
Frank Sullivan
07718660122
www.conventionedinburgh.com
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