mUrgent and Boris Bugarski to Boost the Ranks of Certified Franchise Professionals

Santa Ana, CA, February 10, 2010 --(PR.com)-- Boris Bugarski, CEO and President of mUrgent, was recognized today as a Certified Franchise Executive by the Institute of Certified Franchise Executives. Bugarski completed a comprehensive course of study in franchise management offered by the institute, which is the academic branch of the International Franchise Association’s Educational Foundation. IFA, the world’s largest and oldest trade group representing the franchising industry, includes nearly 1,100 franchise companies, 10,000 franchisees and more than 500 firms that provide goods and services to the industry, hosts the presentation during its annual convention in San Antonio.

Boris Bugarski, CEO & President, mUrgent has been noted for his research and analysis on more than 300 franchise recruitment websites, including his ability to increase website leads by more than100% for some of mUrgent’s clients, Boris is a frequent speaker at franchise conferences and has been published in Franchise Update and Franchise World Magazines. Additionally, he is asked to mystery shop and grade more than one hundred recruitment websites each year for Franchise Update’s Leadership & Development Conference.

In the United States, more than 1,400 franchise executives from 42 counties are currently participating in the CFE program, including 782 executives who have completed the program and received the Certified Franchise Executive designation. More than 300 IFA-member companies currently have one or more executives enrolled in the program that provides benefits such as specialized knowledge, industry recognition, peer-level networking and professional standing.

Candidates must complete a rigorous course of study to earn the CFE designation, which includes attending institute-sponsored educational seminars and workshops. The program is designed to enhance franchising professional's understanding of both the industry’s fundamental and complex aspects.

Editor’s Note: For more about the CFE program, visit www.franchise.org or contact IFA Media Relations on 202-628-8000.

About mUrgent
Headquartered in Santa Ana, California, mUrgent Corporation (www.murgent.com) is a think fast, act fast local marketing service provider for businesses that are serious about increasing loyalty and repeat sales. With decades of combined online and traditional marketing experience mUrgent is at the forefront of the restaurant marketing industry while contributing up-to-the-minute product innovations in the realm of full-service email marketing, direct mail programs, online ordering and website services.

###