UCView Media Announces Partnership with CognoVision to Deliver Award-Winning Audience Measurement Technology with Its Digital Signage Platform
Chatsworth, CA, February 13, 2010 --(PR.com)-- Los Angeles-based digital signage solutions provider UCView Media and Markham, Ontario-based CognoVision announced their partnership today to offer advanced audience measurement capabilities to UCView’s clients. CognoVision was awarded the Best New Audience Measurement Package at the 2009 DIGI Awards for its Anonymous Impression Metric (AIM) system. The platform includes face-detection and people tracking technology that can be used to optimize ROI for clients in any industry.
“We’re excited about our new partnership with CognoVision,” stated Guy Avital, CEO of UCView Media, Inc. “The AIM system adds a whole new dimension to our platform, and opens the door to new opportunities for our partners. Detecting the audience in real-time will boost narrowcast campaigns’ effectiveness.”
On top of its ability to measure the audience, AIM also collects important data such as ads watched, consumers’ viewing time, and gender demographics per ad. The integration of CognoVision and UCView’s reporting modules enables statistics to be analyzed and interpreted to optimize the effectiveness of future advertising campaigns.
Wilson’s Gas Stops has been one of the early beneficiaries of UCView’s partnership with CognoVision. “The automated data reports provide valuable information such as peak traffic times and audience size,” says George Jeha, President of Eye Catch Signs, the system integrators for Wilson’s. “These reports are an eye-opener for retailers, providing a glimpse of consumers’ behavior. Just a couple of months after deployment we saw how this technology will help create a mutually beneficial relationship between retailers and their customers.”
About UCView Media
UCView Media provides the leading digital signage management software solution with thousands of players reliably managed worldwide. Built on scalable architecture, UCView’s platform delivers an easily manageable digital signage frame with 360° visibility. The software adapts to any market, including education, retail, financial, service stations, department stores, hospitality and medical. The company's product portfolio includes a variety of digital signage players, ViewEdge servers and the UCView hosted solution. In addition, UCView is an active member of open source and free software communities, donating hardware, code, funds and other resources to fuel open source technology innovation and collaboration. The company is privately held with its international headquarters and manufacturing facility in Chatsworth, California, USA.
Learn more at http://www.ucview.com.
About CognoVision
CognoVision provides real-time audience measurement solutions for the retail and out-of-home advertising industries. The company's Anonymous Impression Metric (AIM) system uses face-detection and people-tracking video analytics technology to measure the effectiveness of media displays, including digital screens, posters, kiosks, window displays, and product displays. AIM also enables digital advertising to be targeted in real time according to anonymous audience demographics. AIM has been designed to completely respect privacy. No images or video are ever recorded. No personally identifiable information is ever stored. The company was recognized as Canada’s 2009 Innovation Leader by the Canadian Innovation Exchange.
Learn more at http://www.cognovision.com.
About Eye Catch Signs
Eye Catch Signs has been a respected supplier of custom exterior architectural signage to Canadian customers since its creation in 1987. As an industry advocate for accessibility signage Eye Catch Signs has been at the forefront of the work to promote the adoption of best practices internationally since 1994 and continues this work to this day.
Learn more at http://www.eyecatchsigns.com.
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“We’re excited about our new partnership with CognoVision,” stated Guy Avital, CEO of UCView Media, Inc. “The AIM system adds a whole new dimension to our platform, and opens the door to new opportunities for our partners. Detecting the audience in real-time will boost narrowcast campaigns’ effectiveness.”
On top of its ability to measure the audience, AIM also collects important data such as ads watched, consumers’ viewing time, and gender demographics per ad. The integration of CognoVision and UCView’s reporting modules enables statistics to be analyzed and interpreted to optimize the effectiveness of future advertising campaigns.
Wilson’s Gas Stops has been one of the early beneficiaries of UCView’s partnership with CognoVision. “The automated data reports provide valuable information such as peak traffic times and audience size,” says George Jeha, President of Eye Catch Signs, the system integrators for Wilson’s. “These reports are an eye-opener for retailers, providing a glimpse of consumers’ behavior. Just a couple of months after deployment we saw how this technology will help create a mutually beneficial relationship between retailers and their customers.”
About UCView Media
UCView Media provides the leading digital signage management software solution with thousands of players reliably managed worldwide. Built on scalable architecture, UCView’s platform delivers an easily manageable digital signage frame with 360° visibility. The software adapts to any market, including education, retail, financial, service stations, department stores, hospitality and medical. The company's product portfolio includes a variety of digital signage players, ViewEdge servers and the UCView hosted solution. In addition, UCView is an active member of open source and free software communities, donating hardware, code, funds and other resources to fuel open source technology innovation and collaboration. The company is privately held with its international headquarters and manufacturing facility in Chatsworth, California, USA.
Learn more at http://www.ucview.com.
About CognoVision
CognoVision provides real-time audience measurement solutions for the retail and out-of-home advertising industries. The company's Anonymous Impression Metric (AIM) system uses face-detection and people-tracking video analytics technology to measure the effectiveness of media displays, including digital screens, posters, kiosks, window displays, and product displays. AIM also enables digital advertising to be targeted in real time according to anonymous audience demographics. AIM has been designed to completely respect privacy. No images or video are ever recorded. No personally identifiable information is ever stored. The company was recognized as Canada’s 2009 Innovation Leader by the Canadian Innovation Exchange.
Learn more at http://www.cognovision.com.
About Eye Catch Signs
Eye Catch Signs has been a respected supplier of custom exterior architectural signage to Canadian customers since its creation in 1987. As an industry advocate for accessibility signage Eye Catch Signs has been at the forefront of the work to promote the adoption of best practices internationally since 1994 and continues this work to this day.
Learn more at http://www.eyecatchsigns.com.
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Contact
UCView Media
Guy Avital
818-772-8255
www.ucview.com
Guy Avital
818-772-8255
www.ucview.com
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