Global News Sites Introduces Advertorial Option for Its Premium Publication India Telecom News
India Telecom News (ITN), the flagship publication of Global News Sites and one of the oldest and most reputed publications in the telecom sector, has introduced "Advertorial" options for advertisers and sponsors who want to tap potential of India's telecom industry and market.
New York, NY, February 16, 2010 --(PR.com)-- India Telecom News (ITN), the flagship publication of Global News Sites and one of the oldest and most reputed publications in the telecom sector, has introduced "Advertorial" options for advertisers and sponsors who want to tap potential of India's telecom industry and market.
www.indiatelecomnews.com's revenue model was not through advertisements and it neither carries any banner or button advertisements nor publishes any external links. It does not go for sponsorships too. The newsletter readers pay, so they don’t expect any advertisements. The sole revenue was from customized content.
"If you are targeting the executives in the industry, you don’t need the usual type of marketing and advertising. There should only be a tailor-made approach. You will need an innovative and strategically systemic approach to reach the deeper mind of the reader. Hence we have a unique option for 'Advertorial," say Tincy Mathew, publication's manager,"Generalization and conventional methods would not working in the industry segments that we cover – that is what our research says. Our research shows that the value of the service or product lies in novelty, in high focus on expert knowledge and the possibility to network (and initiate deals) and learning."
An advertorial will look like a news story (editorial), but it will convey the message to the readers. "Our readership research shows that advertorial in the form of news story (feature or report) has much more effect on readers than that from any form of advertisements. If we publish good stories, it commands more credibility than advertisement," Tincy Added.
"However, there is one limiting factor – not for you, but for us – that we cannot carry more than 2-3 advertorials in a week, as readers won’t accept lot of “planted” stories. Hence our revenue stream becomes limited. Still, we strike a balance and thrive for credibility – readers get 70-80 % of pure editorial and 20-30 % advertorial and no advertisements. All are happy," said Sohan Mohammed, Vice President, Customization.
Advertorial is an advertisement in disguise, but it will be read as a story or feature or report.
"Our idea is that the executives (or entrepreneurs) should read the story and should be convinced about your solutions or service – that’s important. A conventional advertisement won’t help you in this regard, as people tend to miss noticing it," says Sohan.
For more information, please contact: info at indiatelecomnews.com
URL: www.indiatelecomnews.com
Our other publications:
India Aviation News
India’s weekly news update on aviation and air transport industry.
URL: http://indiaaviationnews.com/
E-mail: info at indiaaviationnews.com
India Electronic News
The only weekly news on electronic industry from India
URL: http://indiaelectronicnews.com/
E-mail: info at indiaelectronicnews.com
India Food News
News and information on food and drink industry in India.
URL: http://indiafoodnews.com/
E-mail: info at indiafoodnews.com
India Fuel News
News and information on India's alternative/renewable energy
URL: http://indiafuelnews.com/
E-mail: info at indiafuelnews.com
India Hospitality News
News about hospitality industry, travel and tourism, recreation and hotels
in India.
URL: http://indiahospitalitynews.com/
E-mail: info at indiahospitalitynews.com
India Infotech News
Weekly news on IT, Networking and Outsourcing.
URL: http://indiainfotechnews.com/
E-mail: info at indiainfotechnews.com
India Investment News
News on investments that is happening in India.
URL: http://indiainvestmentnews.com/
E-mail: info at indiainvestmentnews.com
India Logistics News
News and information on freight transportation and supply chain.
URL: http://indialogisticsnews.com/
E-mail: info at indialogisticsnews.com
India Retailer News
News and information on retailing industry and market in India
URL: http://indiaretailernews.com/
E-mail: info at indiaretailernews.com
India Telecom News
India’s largest circulated weekly newspaper with highest international reach.
URL: http://indiatelecomnews.com/
E-mail: info at indiatelecomnews.com
India Wealth News
India’s first and only weekly newsletter about wealth management.
URL: http://indiawealthnews.com/
E-mail: info at indiawealthnews.com
###
www.indiatelecomnews.com's revenue model was not through advertisements and it neither carries any banner or button advertisements nor publishes any external links. It does not go for sponsorships too. The newsletter readers pay, so they don’t expect any advertisements. The sole revenue was from customized content.
"If you are targeting the executives in the industry, you don’t need the usual type of marketing and advertising. There should only be a tailor-made approach. You will need an innovative and strategically systemic approach to reach the deeper mind of the reader. Hence we have a unique option for 'Advertorial," say Tincy Mathew, publication's manager,"Generalization and conventional methods would not working in the industry segments that we cover – that is what our research says. Our research shows that the value of the service or product lies in novelty, in high focus on expert knowledge and the possibility to network (and initiate deals) and learning."
An advertorial will look like a news story (editorial), but it will convey the message to the readers. "Our readership research shows that advertorial in the form of news story (feature or report) has much more effect on readers than that from any form of advertisements. If we publish good stories, it commands more credibility than advertisement," Tincy Added.
"However, there is one limiting factor – not for you, but for us – that we cannot carry more than 2-3 advertorials in a week, as readers won’t accept lot of “planted” stories. Hence our revenue stream becomes limited. Still, we strike a balance and thrive for credibility – readers get 70-80 % of pure editorial and 20-30 % advertorial and no advertisements. All are happy," said Sohan Mohammed, Vice President, Customization.
Advertorial is an advertisement in disguise, but it will be read as a story or feature or report.
"Our idea is that the executives (or entrepreneurs) should read the story and should be convinced about your solutions or service – that’s important. A conventional advertisement won’t help you in this regard, as people tend to miss noticing it," says Sohan.
For more information, please contact: info at indiatelecomnews.com
URL: www.indiatelecomnews.com
Our other publications:
India Aviation News
India’s weekly news update on aviation and air transport industry.
URL: http://indiaaviationnews.com/
E-mail: info at indiaaviationnews.com
India Electronic News
The only weekly news on electronic industry from India
URL: http://indiaelectronicnews.com/
E-mail: info at indiaelectronicnews.com
India Food News
News and information on food and drink industry in India.
URL: http://indiafoodnews.com/
E-mail: info at indiafoodnews.com
India Fuel News
News and information on India's alternative/renewable energy
URL: http://indiafuelnews.com/
E-mail: info at indiafuelnews.com
India Hospitality News
News about hospitality industry, travel and tourism, recreation and hotels
in India.
URL: http://indiahospitalitynews.com/
E-mail: info at indiahospitalitynews.com
India Infotech News
Weekly news on IT, Networking and Outsourcing.
URL: http://indiainfotechnews.com/
E-mail: info at indiainfotechnews.com
India Investment News
News on investments that is happening in India.
URL: http://indiainvestmentnews.com/
E-mail: info at indiainvestmentnews.com
India Logistics News
News and information on freight transportation and supply chain.
URL: http://indialogisticsnews.com/
E-mail: info at indialogisticsnews.com
India Retailer News
News and information on retailing industry and market in India
URL: http://indiaretailernews.com/
E-mail: info at indiaretailernews.com
India Telecom News
India’s largest circulated weekly newspaper with highest international reach.
URL: http://indiatelecomnews.com/
E-mail: info at indiatelecomnews.com
India Wealth News
India’s first and only weekly newsletter about wealth management.
URL: http://indiawealthnews.com/
E-mail: info at indiawealthnews.com
###
Contact
Global News Sites
Krishna Kumar
0091-9633199248
http://www.indiatelecomnews.com
Krishna Kumar, Global News Sites
info@indiatelecomnews.com
Krishna Kumar
0091-9633199248
http://www.indiatelecomnews.com
Krishna Kumar, Global News Sites
info@indiatelecomnews.com
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