NYCE Technology and SMC Announce Strategic Home Networking Products Partnership

Vancouver, Canada, February 17, 2010 --(PR.com)-- NYCE Technology, a leading provider of innovative Plastic Optical Fiber to Ethernet products, SMC, a specialist in providing high-quality, reliable Customer Premise Equipment to Broadband Service Providers, and Firecomms, a leading supplier of high speed optical components announced an industry-changing partnership today that will result in accelerated innovation and manufacturing efficiencies within the Plastic Optical Fiber products market.

NYCE, in partnership with SMC, has brought to market its first Plastic Optical Fiber (POF) product, the EPM-2. The EPM-2 is a leading Fiber to Ethernet Media Converter Switch that allows broadband service providers to quickly and easily create Ethernet networks for their residential and business class customers. Through the partnership, NYCE will research, develop and supply new POF products for SMC, SMC will manufacture, support and market the SMCEPM-2 and other NYCE POF products to Broadband Service Providers worldwide, and Firecomms will supply OptoLock plugless Fiber Optic Transceivers.

“The market launch of our first POF product, the EPM-2, is a great milestone for NYCE. The EPM-2 helps a Broadband Service Provider quickly and easily deploy a Flexible Fiber Network. Broadband Service Providers serve residential and commercial customers that need a Fiber to Ethernet product to create a high speed network but their customers’ premises have outdated wiring and cabling.” says Bill Gill, Vice President of Sales and Marketing for NYCE. “The SMCEPM-2 is the ideal solution for Broadband Service Providers: it’s the fastest, easiest, most durable and inexpensive product to deploy to customer premises with old wiring. Our partnership with SMC provides us with an excellent channel to bring our leading POF products to market.”

More and more residential and commercial customers are being connected directly to last-mile Fiber Optic networks in North America. This has created a great opportunity for Broadband Service Providers to deliver much faster Internet services and acquire new customers. Broadband Service Providers need reliable CPE products that will convert the Fiber connection into an Ethernet network within the customer premises. The SMCEPM-2 is an ideal solution as it plugs into existing electrical outlets and uses Plastic Optical Fiber to create a high bandwidth network.

Plastic Optical Fiber is only millimeters thick, highly durable and flexible, easy to cut, and is much easier to install and conceal than traditional CAT-5 cabling. POF is also highly immune to cable electrical noise and provides a higher Quality of Service (QoS) than traditional CAT-5 electrical cable networks. This means that POF experiences minimal network congestion that is common from bandwidth-intensive applications like VOIP, IPTV, and online gaming. Many Broadband Service Providers service customer premises that have old communications cabling and face expensive upgrades to deploy traditional home networking products. The SMCEPM-2 allows Broadband Service Providers to service premises with old cabling without having to make an investment in upgrading the premise’s existing wiring.

The SMCEPM-2 is now available for Broadband Service Providers to test and deploy in field. Please contact SMC at 1-800-SMC-4YOU / 1-800-762-4968 to learn more about the SMCEPM-2 or contact NYCE at 1-604-473-9800 to learn more about our leading POF Home Networking products.

About NYCE Technology

NYCE Technology is headquartered in Vancouver, BC. NYCE is a leading provider of innovative Plastic Optical Fiber to Ethernet products. NYCE designs, manufactures and supplies Plastic Optical Fiber networking solutions to telecommunication companies, builders, installers, and content providers worldwide. Our patented networking products eliminate electromagnetic interference and enable our customers to deliver safe, simple and cost-effective home-centric solutions. For more information, please visit NYCE’s website at www.nycetechnology.com or call 1-604-473-9800 ext 117.

About SMC

SMC Networks is headquartered in Irvine, California. SMC is a specialist in providing high-quality, reliable Customer Premise Equipment to Service Providers. As an approved vendor to 12 of the top 14 Service Providers in North America, we design products for both commercial and residential applications. We focus on delivering the best range of innovative wireless and wired solutions for our customers that drive revenue, are highly reliable, require little support, and have the lowest total cost of ownership in the industry. For more information, visit the company’s Web site at www.smc.com or call (800) SMC-4YOU.

About Firecomms Ltd.
Firecomms, a semiconductor company, develops high-speed optical components that drive IPTV home networks and in-car multimedia entertainment systems. The company’s revolutionary OptoLock® technology, licensed worldwide, has created the ability to bring fiber into every home in the world. Firecomms is headquartered in Cork, Ireland and has facilities in Japan and the USA. Additional information about the company can be found on its web site at www.firecomms.com. OptoLock is a registered trademark of Firecomms Ltd.

For more information:

NYCE Technology
Bill Gill
Vice President of Sales & Marketing
NYCE Technology
Telephone: 604-473-9800 Ext. 117
Mobile: 604-868-8860
Email: bgill@nycetechnology.com

SMC Networks
Todd Babic
Vice President of Sales,
Broadband Business Development (North America)
Mobile: 604.765.3762
Email: todd.babic@smc.com

SMC Networks
Adam Wood
Vice President of Marketing
Email: adam.wood@smc.com
Mobile: 604.837.2888

Firecomms Ltd.
Lawrence Thorne
Vice President of Sales & Marketing
Email: lawrence@firecomms.com

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