Easy-to-Navigate IDX Search Tools Simplify and Speed Up the Online Real Estate Search for Consumers

Eugene, OR, February 19, 2010 --(PR.com)-- Wendy Copisarow with Realty First has chosen to incorporate a custom IDX solution into the search function of her real estate website, developing a sense of ease and efficiency for consumers executing their real estate search online. This modernized and innovative Internet Data Exchange (IDX) technology has the capabilities to extract raw listing data from the Regional Multiple Listing Service (RMLS), and formats the information to be viewed as a seamlessly integrated and easily searchable part of Copisarow's website. Home seekers in Wilsonville, Oregon and its surrounding areas will have access to and endless amount of the most current and up-to-date listing information on the web, as well as the ability to create the most highly customizable online real estate search possible.

Unique search categories such as: basic, advanced, map, address and listing ID, encompass an abundant amount of search options and home characteristics, enabling potential buyers to browse literally every aspect and detail of a property. The most comprehensive of the search functionalities, being the advanced or custom search, supplies consumers with distinctive home traits, which they'll want to view before purchasing a home, including: flooring, view, pool, the number of rooms, heating/ cooling system, light fixtures, landscaping, roof type, exterior, scenery, appliances, neighborhood, school district, storage space, and much more. Home seekers can then save their search specifications and receive automatic email alerts, the moment a property matching their preferences arrives on the RMLS.

Access to her clients saved search criteria is acquirable to Copisarow, via an administrative login page, providing her with the resources to truly get to know their wants and needs out of a home, and in turn, create a more face-to-face feel and sense of personalization for each individual, which is often lost when dealing with real estate online. It is here that she can not only view traffic reports, detailing which pages and listings on her site are being viewed most frequently and are of the highest demand, but she also has the capabilities to develop dynamic title tags and custom XML and RSS codes, increasing her listings visibility, as well as their chances of syndication to popular real estate search engines.

About Wendy Copisarow
“Wendy Copisarow is a licensed Realtor, a residential and commercial real estate broker, and the principal partner and owner of REALTY FIRST, located in Portland, Oregon. She is a graduate of U.C. Berkeley, and later moved to Oregon in 1995 with her husband, Richard. They now have two accomplished children, and all serve actively in their community.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com.

###