Michael Precia Joins Vinimaya Executive Team

Accomplished Sales and Marketing Leader Looks to Build Upon Vinimaya Success

Cincinnati, OH, February 19, 2010 --(PR.com)-- Vinimaya, the premier provider of E-Procurement Search and Content Management Solutions, announced the appointment of Michael Precia as Vice President of Sales and Marketing. Mike will be leading the company’s business development efforts as it expands its solutions for Global E-Procurement, Supplier and Catalog Content Management, and Search. Vinimaya is part of Cincinnati-based Vora Group, one of the largest Midwest based private equity organizations that specializes in building innovative IT companies worldwide.

Precia brings over 10 years of sales leadership experience and E-Procurement industry expertise to Vinimaya. Most recently, Precia served as Vice President of Sales at Ketera and Vice President of Sales and Account Management at Perfect Commerce. As Vice President of Sales and Marketing, Mike will lead all sales, business development efforts, and marketing activities worldwide.

“It is a strong validation of the Vinimaya value proposition that such a well respected, accomplished, industry veteran has chosen to join our team,” said John Hutchinson, President of Vinimaya. “I am pleased to have Mike as part of our senior leadership team. His focus on customer value and customer satisfaction is an ideal fit with the Vinimaya culture. Mike will be a key contributor to Vinimaya’s continued growth as we expand our list of Fortune 500 clients.”

“The Vinimaya technology offers a very compelling return on investment,” stated Precia, “I look forward to working with customers to help drive the results that are expected from deploying large scale E-Procurement solutions.”

Precia noted that user adoption is a key factor in a successful E-Procurement implementation. “I believe that our ability to ‘bolt on’ and enhance the usability and functionality of the leading E-Procurement and ERP systems makes us a valuable partner to our clients,” added Precia, “and the flexibility to interface with a wide range of suppliers and client environments allows Vinimaya to add value across industries.”

Under Precia’s guidance, Vinimaya will look to further expand its sales and business development teams, deepen existing client relationships, and broaden Vinimaya’s technology and consulting partner relationships worldwide.

About Vinimaya
Vinimaya, Inc. is a privately held software company that provides innovative E-Procurement Catalog and B2B Shopping solutions for both buyers and suppliers based on the patent-pending Vinimaya SmartSearch™ technology platform. Vinimaya products are seamlessly integrated with systems like Ariba, SAP, Oracle, and PeopleSoft among others and are used by global Fortune 500 companies such as 3M, Alcoa, Sunoco, Agilent Technologies, and Corning, Inc. Vinimaya is a Vora Group company with offices in Cincinnati; Shelton, CT; and Bangalore, India. For more information please visit www.vinimaya.com or call 888-618-8634.

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Vinimaya Inc.
Anshul Mangla, Marketing Associate
732.337.7281
www.vinimaya.com
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