Louie Receives Certification in Inbound Marketing, Certification Awarded by Inbound Marketing University Training Program

Mr. Louie, a 15+ year marketing executive specializing in SaaS enterprise applications and services with expertise in vertical marketing and go-to-market launches, receives Inbound Marketing Certification. Mr. Louieā€™s career experience includes opening new markets to both enterprise and small business targets at E*TRADE Financial, WebEx Communications, Callidus Software and Achievo.

Mountain View, CA, February 19, 2010 --(PR.com)-- Inbound Marketing University awards the Inbound Marketing Certification to Douglas Louie as part of its comprehensive Internet marketing training program (http://inboundmarketing.com).

This certification acknowledges Mr. Louie’s proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.

Mr. Louie is a 15+ year marketing executive specializing in SaaS enterprise applications and services with expertise in vertical marketing and go-to-market launches. Mr. Louie’s career experience includes opening new markets to both enterprise and small business targets at E*TRADE Financial, WebEx Communications, Callidus Software and Achievo. For outsourcing provider Achievo, Mr. Louie implemented new solutions and services messaging along with Web 2.0/SEO to grow leads over 3x and increase website traffic. At Callidus and WebEx, Mr. Louie’s efforts resulted in driving a 5x and 3x increase respectively in segment revenue relative to overall revenue growth. Mr. Louie has also held positions with the Business Solutions Group of E*TRADE Financial and Salomon Smith Barney. Mr. Louie earned his MBA from UCLA Anderson, and his BS from Tufts University. Learn more about Mr. Louie here: (http://tinyurl.com/yfaohz5).

Mr. Louie joins an elite group of Inbound Marketing Certified Professionals. In total, 1,300 individuals have successfully passed the IMU program.

To complete the Inbound Marketing Certification Mr. Louie completed 17 in-depth classes covering each facet of inbound marketing and passed a comprehensive certification exam. (View the full list of classes: http://inboundmarketing.com/university/classes)

The courses are taught by a knowledgeable faculty of professors, including New York Times’ best-selling author Chris Brogan, Google’s Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott, and more. (View all professors: http://www.inboundmarketing.com/university/professors)

This certification is administered by HubSpot.

About InboundMarketing.com
InboundMarketing.com is an online community and certification program for marketers. The site’s content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. InboundMarketing.com is hosted and moderated by HubSpot, Inc.

About HubSpot
HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot's free marketing tools can be found at http://grader.com.

About Douglas Louie
Douglas Louie is a 15+ year marketing executive specializing in SaaS enterprise applications and services with expertise in vertical marketing and go-to-market launches. Learn more about Mr. Louie here: (http://tinyurl.com/yfaohz5). He can be reached at: douglaslouie@yahoo.com.

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