This Week, Exhibitors Focus on Trade Show Strategies

Kansas City, MO, February 22, 2010 --(PR.com)-- No matter how many trade shows exhibitors have been to, there's always room for improvement. That's why the week of February 21-27 has been designated "Build a Better Trade Show Image Week."

Trade show consultant and author, Marlys Arnold, created the holiday to encourage exhibitors to set aside time for evaluating their current exhibit strategies. "If you're not meeting your goals and reinforcing your company message, now is the time to implement change for the 2010 show schedule," Arnold said.

For those who need ideas on how to revamp their exhibit program, Arnold is offering a PDF reprint of an article on common mistakes exhibitors make and how to avoid them. "This isn't rocket science," she said. "These are simple things that any exhibitor can change that will make an immediate improvement in their exhibit." To request the reprint, go to:

http://www.imagespecialist.com/tsweek2010

###