Elite MD Launches Patient Procurement Service for Concierge Medicine Physicians
Elite MD Believes Concierge Medicine Has a Story to Tell
Atlanta, GA, February 24, 2010 --(PR.com)-- Elite MD, Inc. announced today that the company will now place a special emphasis on recruiting new patients for concierge medicine doctors throughout the U.S. Elite MD, started in 2007, is a patient procurement agency whose marketing approach is built around crowdsourcing, viral marketing and also includes more traditional means of marketing communications such as direct mail and presentations to interested groups. Crowdsourcing is the act of digitally communicating, whether through social media or some other digital solution, to a “crowd” or community of people that actively participates in the marketing and communications process. Elite MD™ will work closely with concierge medicine physicians’ new, prospective and former patients to promote, persuade, and procure new members to join participating physicians’ innovative ‘membership medicine’ practice models.
“We were witnessing the perfect storm of price transparency among doctors, a growing base of cost conscious patients and a lack of properly educated, consumer involvement,” said Catherine Sykes, Managing Director at Elite MD. “It’s a little known fact that over 90% of current concierge physicians need additional patients in order to reach their desired patient threshold. We’ve spoken with numerous physicians who tell us that they need over 300 patients. Our research over the past years has shown us that nearly 20% of concierge physicians fail in the first 24 months due to a lack of participation in their new business model.” says Sykes. “Elite MD is postured to help match these practices with patients interested in this model of healthcare.”
Elite MD’s management team is well experienced in creating unique healthcare businesses to complement existing and emerging healthcare services. They have assisted various health care clientele to professionally promote and posture healthcare services to meet the demands of the future. Areas of development include: new product development; complementary and alternative medicine; managed care products; product creation; network development; health plan contracting; benefit design; the creation of affinity programs; and other innovations in healthcare services and delivery. Their team has been responsible for development and implementation of numerous other types of healthcare services and products involving: medical/hospital; PHOs; PPOs; workers’ compensation; dental; mental health; eldercare; and utilization management products and services.
“A number of challenges face any physician looking to implement a concierge medicine model,” said W. Paul (Buddy) Crum, MBA, CFP, Business Advisor to Elite MD. “These [concierge] doctors offer something valuable and personally tailored to meet the needs of each patient. Since the emergence of concierge medicine years back, there has been no professional presence, brand emphasis or cost-comparing education agency that can deliver the education and information necessary to qualify and bring new patients into a [concierge] physician’s practice…until now. Elite MD fulfills that need.” says Crum. Catherine Sykes continues, “At Elite MD, we know concierge medicine. We understand it. We use it and most importantly, we believe in it. There’s absolutely no reason why patients, if properly and professionally educated, when shown the facts, cannot see the vast economical benefits and value through healthcare provided by a relationship-oriented and wellness-focused doctor. It’s affordable and we believe everyone should have a doctor in the family.”
About Elite MD
Elite MD™, started in 2007, is a health care marketing firm that provides concierge physicians with an alternative to traditional patient marketing programs. Elite MD has been immersed in the business of concierge medicine for several years and offers strategic direction, engagement and relationship management vehicles deployed by professionals that understand and believe in the value and brand that ‘concierge medicine’ provides. Elite MD™ is based in Atlanta, Georgia. For more information, visit www.MyEliteMD.com.
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“We were witnessing the perfect storm of price transparency among doctors, a growing base of cost conscious patients and a lack of properly educated, consumer involvement,” said Catherine Sykes, Managing Director at Elite MD. “It’s a little known fact that over 90% of current concierge physicians need additional patients in order to reach their desired patient threshold. We’ve spoken with numerous physicians who tell us that they need over 300 patients. Our research over the past years has shown us that nearly 20% of concierge physicians fail in the first 24 months due to a lack of participation in their new business model.” says Sykes. “Elite MD is postured to help match these practices with patients interested in this model of healthcare.”
Elite MD’s management team is well experienced in creating unique healthcare businesses to complement existing and emerging healthcare services. They have assisted various health care clientele to professionally promote and posture healthcare services to meet the demands of the future. Areas of development include: new product development; complementary and alternative medicine; managed care products; product creation; network development; health plan contracting; benefit design; the creation of affinity programs; and other innovations in healthcare services and delivery. Their team has been responsible for development and implementation of numerous other types of healthcare services and products involving: medical/hospital; PHOs; PPOs; workers’ compensation; dental; mental health; eldercare; and utilization management products and services.
“A number of challenges face any physician looking to implement a concierge medicine model,” said W. Paul (Buddy) Crum, MBA, CFP, Business Advisor to Elite MD. “These [concierge] doctors offer something valuable and personally tailored to meet the needs of each patient. Since the emergence of concierge medicine years back, there has been no professional presence, brand emphasis or cost-comparing education agency that can deliver the education and information necessary to qualify and bring new patients into a [concierge] physician’s practice…until now. Elite MD fulfills that need.” says Crum. Catherine Sykes continues, “At Elite MD, we know concierge medicine. We understand it. We use it and most importantly, we believe in it. There’s absolutely no reason why patients, if properly and professionally educated, when shown the facts, cannot see the vast economical benefits and value through healthcare provided by a relationship-oriented and wellness-focused doctor. It’s affordable and we believe everyone should have a doctor in the family.”
About Elite MD
Elite MD™, started in 2007, is a health care marketing firm that provides concierge physicians with an alternative to traditional patient marketing programs. Elite MD has been immersed in the business of concierge medicine for several years and offers strategic direction, engagement and relationship management vehicles deployed by professionals that understand and believe in the value and brand that ‘concierge medicine’ provides. Elite MD™ is based in Atlanta, Georgia. For more information, visit www.MyEliteMD.com.
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Contact
Elite MD, Inc.
J.C. Sykes
678-597-2511
www.myelitemd.com
J.C. Sykes
678-597-2511
www.myelitemd.com
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