SyncDaddy Sonic Licensing Hires Tracy Bishop as New Marketing Director

Los Angeles, CA, February 25, 2010 --(PR.com)-- SyncDaddy Sonic Licensing© & Kerplunkit.com© are delighted to announce Tracy Bishop as their new Marketing Director. Mr. Bishop brings over fifteen years of international, national, and local on-air and online marketing experience to this new role, including over a decade at CNN, where his accomplishments include launching websites, international newscasts, and the CNN network. Bishop will operate out of Hum Daddy’s new location in Atlanta, GA, traveling between the company’s corporate headquarters in Los Angeles, CA and satellite office in Clearwater, FL.

"SyncDaddy has revolutionized the music licensing industry, and I'm very happy to be a part of the company," announced Bishop, who looks forward to promoting several new SyncDaddy initiatives this year. "It's all about improving services for our clients," he explained. "The SyncDaddy Search Engine is so intuitive and easy to use. You can Look for music by genre, tempo, or orchestration, Listen to as many tunes as you want for as long as you want, and when you're ready - License any of our original music instantly. Look, Listen, License. It's that Easy!” Bishop continued, “and now, SyncDaddy’s new iPhone App provides media professionals with the ultimate flexibility: the ability to search for music, download it, and license it anywhere at any time.”

"Kerplunkit.com is all about listening to consumers and giving people what they want,” said Bishop, whose plan is to turn the Kerplunkit brand into the most popular subscription-based music listening site in the world. Bishop said his market analysis indicates that "the 75¢ download cost will be extremely attractive to people who are weary of listening to the same old 'top 40' and paying 99¢ a song the way most mp3 download sites force you to." Bishop's new slogan for Kerplunkit is "The Best Music You've Never Heard," since this newly launched competitor to iTunes and Amazon.com features emerging indie artists from around the world and enables consumers to access hundreds of thousands of songs for a small monthly fee.

The company just released its innovative new “not-a-widget” for the lightning quick Kerplunkit Player. "The ‘not-a-widget’ is basically a desktop shortcut, requires no software download, and will enable any Kerplunkit Gold Insider member in the world to easily listen to our library 24 hours a day – that includes employees of large companies, because our ‘not-a-widget’ will not compromise IT protocols," Bishop explained. "We just launched the Kerplunkit iPhone App too, and we are working on a version for the Blackberry. This free iPhone App will enable Kerplunkit subscribers around the world to launch their InSider home page from any smart phone and listen to music with one touch."

"Another one of our marketing initiatives is to begin awarding free Kerplunkit Gold InSider subscriptions to media production professionals around the country, so they can easily sample full length pre-cleared songs on the Kerplunkit Player," Bishop concluded. "When I was a promo producer, I would often hear a great new song on the radio and wish I could use it in a project I was working on. Thanks to Kerplunkit.com, now you can!" For more information about SyncDaddy and Kerplunkit, contact Tracy at (404) 299.2029, or send him an email at tracy.bishop@syncdaddy.com.

About SyncDaddy Sonic Licensing and Kerplunkit.com: SyncDaddy Sonic Licensing and Kerplunkit.com are both subsidiaries of Hum Daddy, LLC, with offices located in Los Angeles, CA, Atlanta, GA, and Clearwater, FL. SyncDaddy Sonic Licensing specializes in integrated music management for broadcast, film, and digital media, and can create original scores, license original music from its extensive library, handle rights and clearance issues, and supervise music and sound design for projects of any scale. Kerplunkit.com is a subscription based music listening and licensing website featuring emerging indie artists from around the world, and is “The Best Music You’ve Never Heard.”

###