Vollara Hires Brand Strategy Executive

Dallas, TX, February 27, 2010 --(PR.com)-- Vollara, LLC., a global leader in direct sales of natural health products and one of the world’s most inspired home business opportunities proudly announces the appointment of Mike Magolnick as the company’s new Senior Director of Brand Management.

Mike brings more than nineteen years of successful management and executive-level experience in marketing, brand strategy, business planning, and public relations to Vollara. Prior to joining Vollara, Mike was a well-respected global consultant in the field of brand management and social media. For several years he was the CEO of Complete Identity, a multi-national corporate branding company that specialized in marketing and brand management solutions for the direct selling industry. Since 1990, he has been involved in several extremely successful ventures including Quiere.com, Domain Systems, Platinum Television Group, American Learning Center, IMC Group and others that span more than 20 industries.

Mike is social media pioneer and is among the most connected people in the world with a social network reach of more than 20 million. Since 1996 Mike has been a recognized expert in the Internet industry having been interviewed and/or appearing in print in the Wall Street Journal, the NY Times, American Venture Magazine, Direct Selling News, Entrepreneur Magazine, eCommerce Times, several editions of The American Business Journal and several other national publications. Mike is an active member of American Mensa and the Knights of Columbus.

“After joining us as a consultant, we realized that Mike would make an excellent addition to the Vollara team,” said Joseph P. Urso, Chairman and CEO of Vollara. “Mike is a very results-oriented person who shares our values and has a passion for this industry, which is exactly what we need from someone that will manage our valuable brand.”

Mike’s focus will be on the company’s social media infrastructure as well as overall global brand management, communications and field support.

About Vollara
Vollara, which is derived from the Latin verb “to fly,” is a newly-formed subsidiary under the umbrella of Aerus Holdings LLC. Our parent company has a rich 80-year history dating back to Electrolux, USA, a company known for excellence in its technology, unmatched service, and endless accomplishments. Its products have been honored in the Smithsonian and its satisfied customers number over 50 million.

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