4D Global Partners with Via One Networks, and Wiley Publishing, Inc., to Launch World Phone for Dummies™
Mill Valley, CA, March 03, 2010 --(PR.com)-- 4D Global Partners, LLC, a licensee of the For Dummies® brand, announced today that it has partnered with Via One Networks, LLC, a leader in the global mobile telecommunications industry, and Wiley Publishing, Inc., licensors of the For Dummies brand, to launch the “World Phone For Dummies” calling service.
The “World Phone For Dummies” calling service allows international travelers to make and receive calls from over 130 countries around the world at a savings of up to 75% off standard mobile international roaming rates. The service is not intended for use within the United States and is initially targeting U.S. outbound travelers, providing them the convenience of leaving home with a working international mobile phone and number. Rates back home to the USA and incoming calls are as low as $0.50 per minute from many popular international destinations.
The “World Phone For Dummies” package retails for $129 and includes $25 of calling time. The service is prepaid and works out of the box with no contracts or commitments. Registered users can add additional airtime right from the handset or by visiting www.worldphonefordummies.com.
“There is a huge demand for a simple and affordable international mobile phone service. We feel that For Dummies was absolutely the perfect brand for what we wanted to achieve and are confident that customers will immediately recognize the value proposition.” said Asheem Aggarwal, CEO of Via One Networks.
“With this calling service and mobile handset solution, For Dummies adds to its long tradition of ‘making everything easier,’ by providing an affordable, easy-to-use calling experience for world travelers,” said Mark Harter, 4D Global Partners’ Chief Executive Officer. “We are pleased to work with Via One Networks and Wiley to extend the For Dummies experience in world travel with 'World Phone For Dummies.'”
“'With 'World Phone For Dummies', 4GDP and Via One are delivering the simplicity and value our readers and customers have come to expect from all Dummies books and products,” said Marc Mikulich, VP Brand Management at Wiley.
Customers can now purchase a “World Phone For Dummies” handset from www.worldphonefordummies.com. Mobile handsets will soon be available at retailers, travel stores and other outlets beginning the second quarter of 2010. The handset offers a special customized For Dummies menu and also includes a camera for pictures and video, music player, FM radio, voice recorder, bluetooth, games and more.
“World Phone For Dummies” fulfills the massive demand for an easy-to-use, low cost international mobile service. U.S. customers can now call home or to anywhere in the world from over 130 countries from one handset at great rates which are available on-line at www.worldphonefordummies.com.
About For Dummies®
After nearly 20 years and with more than 200 million copies printed, For Dummies is the world’s bestselling reference series, well known for enriching people’s lives by making knowledge accessible in a fun and easy way. Loyal customers around the globe agree that For Dummies is “more than a publishing phenomenon… (it is) a sign of the times,” (The New York Times). The books span every section of the bookstore, covering topics from health to history, music to math, sports to self-help, technology to travel and more. The For Dummies brand presence is further expanded with the addition of eBooks, a corporate custom publishing program, a robust consumer website and a licensed product line that includes consumer electronics, culinary, crafts, video, software, musical instrument packs, home improvement, automotive, game and more. For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.
About Via One Networks
Via One Networks is a service provider of innovative international and mobile communications products and services. The company is headquartered in New York City.
About 4D Global Partners
4D Global Partners, LLC (4DGP) is a product development, sales and marketing firm focused on consumer electronics and small to medium business technology products and services. The company develops and markets products via internationally recognized and trusted brands. The company is headquartered in Mill Valley, California. For additional information about 4D Global Partners, please visit http://www.4dgp.com.
All trademarks previously cited are the property of their respective owners and are hereby acknowledged.
Press Contacts:
Eugene Kim
Director of Marketing
4D Global Partners ekim@4dgp.com
Adrienne Fontaine
Publicist
Wiley Publishing, Inc.
afontain@wiley.com
Carl Kirchoff
Vice President Sale Via One Networks
Carl.Kirchoff@viaone.com
###
The “World Phone For Dummies” calling service allows international travelers to make and receive calls from over 130 countries around the world at a savings of up to 75% off standard mobile international roaming rates. The service is not intended for use within the United States and is initially targeting U.S. outbound travelers, providing them the convenience of leaving home with a working international mobile phone and number. Rates back home to the USA and incoming calls are as low as $0.50 per minute from many popular international destinations.
The “World Phone For Dummies” package retails for $129 and includes $25 of calling time. The service is prepaid and works out of the box with no contracts or commitments. Registered users can add additional airtime right from the handset or by visiting www.worldphonefordummies.com.
“There is a huge demand for a simple and affordable international mobile phone service. We feel that For Dummies was absolutely the perfect brand for what we wanted to achieve and are confident that customers will immediately recognize the value proposition.” said Asheem Aggarwal, CEO of Via One Networks.
“With this calling service and mobile handset solution, For Dummies adds to its long tradition of ‘making everything easier,’ by providing an affordable, easy-to-use calling experience for world travelers,” said Mark Harter, 4D Global Partners’ Chief Executive Officer. “We are pleased to work with Via One Networks and Wiley to extend the For Dummies experience in world travel with 'World Phone For Dummies.'”
“'With 'World Phone For Dummies', 4GDP and Via One are delivering the simplicity and value our readers and customers have come to expect from all Dummies books and products,” said Marc Mikulich, VP Brand Management at Wiley.
Customers can now purchase a “World Phone For Dummies” handset from www.worldphonefordummies.com. Mobile handsets will soon be available at retailers, travel stores and other outlets beginning the second quarter of 2010. The handset offers a special customized For Dummies menu and also includes a camera for pictures and video, music player, FM radio, voice recorder, bluetooth, games and more.
“World Phone For Dummies” fulfills the massive demand for an easy-to-use, low cost international mobile service. U.S. customers can now call home or to anywhere in the world from over 130 countries from one handset at great rates which are available on-line at www.worldphonefordummies.com.
About For Dummies®
After nearly 20 years and with more than 200 million copies printed, For Dummies is the world’s bestselling reference series, well known for enriching people’s lives by making knowledge accessible in a fun and easy way. Loyal customers around the globe agree that For Dummies is “more than a publishing phenomenon… (it is) a sign of the times,” (The New York Times). The books span every section of the bookstore, covering topics from health to history, music to math, sports to self-help, technology to travel and more. The For Dummies brand presence is further expanded with the addition of eBooks, a corporate custom publishing program, a robust consumer website and a licensed product line that includes consumer electronics, culinary, crafts, video, software, musical instrument packs, home improvement, automotive, game and more. For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.
About Via One Networks
Via One Networks is a service provider of innovative international and mobile communications products and services. The company is headquartered in New York City.
About 4D Global Partners
4D Global Partners, LLC (4DGP) is a product development, sales and marketing firm focused on consumer electronics and small to medium business technology products and services. The company develops and markets products via internationally recognized and trusted brands. The company is headquartered in Mill Valley, California. For additional information about 4D Global Partners, please visit http://www.4dgp.com.
All trademarks previously cited are the property of their respective owners and are hereby acknowledged.
Press Contacts:
Eugene Kim
Director of Marketing
4D Global Partners ekim@4dgp.com
Adrienne Fontaine
Publicist
Wiley Publishing, Inc.
afontain@wiley.com
Carl Kirchoff
Vice President Sale Via One Networks
Carl.Kirchoff@viaone.com
###
Contact
4D Global Partners
Eugene Kim
415 440 2500
www.4dgp.com
Eugene Kim
415 440 2500
www.4dgp.com
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