Media Partners, Inc. Kicks off Broadcast Television Sweeps for Two Clients

Raleigh, NC, October 29, 2009 --(PR.com)-- Today marks the start of November Sweeps for broadcast television stations. Media Partners, Inc. (MPI) will be leading the way with two television stations as clients: WSET (ABC) an Allbritton Communications station in Roanoke / Lynchburg, VA and WJHL a Media General, Inc. station and CBS affiliate in Johnson City, TN. This announcement was made today by Partner, Sal Conino.

Conino stated, “This time period is critical for television stations that rely on strong ratings for determining their advertising rates. Getting viewers to “tune-in” to highlighted programs in Primetime and other areas is key to a station’s line-up success.”

“MPI understands the importance of this 4-week time period,” noted partner Nancy Bono. “Having worked with WSET for nearly 10 years, we have become experts at managing the details and tight deadlines.”

MPI will direct all media planning and placement for co-op supported programming. That includes: ABC Prime, CBS Prime, Oprah, Dr. Phil and Entertainment Tonight.

About Media Partners, Inc. (MPI)
Founded in 2000, Media Partners, Inc. is a marketing company that specializes in strategic advertising solutions. MPI is a comprehensive marketing agency with expertise in: traditional and interactive advertising, branding, print, collateral and design. Media Partners can manage all aspects of the media process including: research, planning, buying, co-op/reimbursement and placement. MPI is a media company that understands marketing, not a marketing company that tries to understand media. For further information, visit www.mediapartners-inc.com or call (919) 846-0247.

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