Tri Tip Grill to Open at Rockefeller Center Spring 2010: Central Coast Legacy Fires Up the Tri Tip Trend in New York City

New York, NY, March 10, 2010 --(PR.com)-- When Tri Tip Grill debuts in Manhattan’s iconic 30 Rock Center in March 2010, New Yorkers will finally get a taste of the Central Coast’s culinary claim to fame: tri tip. Recently dubbed the “steak worth the hunt,” by New York Times food columnist, Mark Bittman, the tri tip cut is unique because of its tenderness, strong marbliezation and limited availability on the East Coast. Fortunately, with Tri Tip Grill's grand opening scheduled for next month, the creators of Buckhorn Grill, originally of California, are about to bring a change to the city’s culinary scene. The anticipated Midtown restaurant will be the first to spotlight the tri tip tradition in the Big Apple, and it will do it with a cooking process that’s been twenty-years in the making. From a 21 day aging process and secret rub recipe to artful smoking and char-roasting techniques - this is tri tip at its finest.

Tri Tip Grill brings steakhouse quality preparations and the freshest ingredients to quick service. In addition to the signature tri tip sandwiches and platters, the menu will feature chef recipe salads, fresh salmon, grilled chicken, juicy burgers and stand-out sides - including roadhouse onions (a signature creation of Buckhorn Restaurant Group). As Dave Kassling, the co-creator and owner cautions, “Get ready, New York. Your eating habits are about to change...”

Tri Tip Grill is located in the heart of New York City at Rockefeller Center (concourse level, 30 Rockefeller Plaza). For more information, visit: www.tritipgrill.com.

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