Infibeam.com Now Official Online Partner for IPL Merchandise

Ahmedabad, India, March 14, 2010 --(PR.com)-- The Indian Premier League is back in India, to a country where cricket is a religion. Such is the grip of IPL on the nation that even multiplexes will be telecasting matches to make up for the reduced viewer-ship and footfalls during the season. There will be no new movie releases and the TRP of most popular soaps is expected to be at a low.

In time for the third season, Infibeam.com launched an exclusive IPL merchandise store on IPLT20.COM. Speaking on the prolific alliance, Mr. Vishal Mehta, CEO Infibeam.com, said, "With the IPL 2010, coming to home turf, cricket fans in India have more reasons to smile. We are proud to partner with GCV on launching the official online shopping store for branded IPL merchandise."

Mark Melville, Director, GCV said, "The IPL store offers the entire range of official IPL merchandise with an information-rich shopping experience. Cricket fans can now shop for their favorite team gear with the convenience of sitting at home and get door-step delivery across India and to major cricket playing nations. We are excited to partner with Infibeam.com, who will power the shopping site and provide fulfilment services to customers."

The IPL store at Infibeam.com will cater to the demands of cricket aficionados with a wide range of products branded with their favorite team. Choose from the beautiful blues of Mumbai Indians & Rajasthan Royals and the radiant reds of Kings XI Punjab & Royal Challengers Bangalore and a mix of both for Delhi Daredevils & Deccan Challengers. The unique yellow gear of Chennai Super Kings will compete with the special purple Kolkata Knight Riders gear on and off the field. The products available for sale include Jerseys, Backpacks, Bags, Gym bags, Flags, Bracelets, Trumpets, Wallets, Water bottles, Wrist bands and other accessories from renowned brands like Adidas, Puma and Reebok.

The fever is about to begin. Grab your favourite team merchandise now before you hit the matches.

http://www.infibeam.com/IPL/

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About Indian Premier League:
Indian Premier League (popularly known as IPL) is a 20-20 (T20) cricket series organised by the prestigious BCCI (Board of Control for Cricket in India). IPL currently has 8 teams popularly known as franchises viz. Chennai Super Kings, Deccan Charges, Delhi Daredevils, Kings XI Punjab, Kolkata Knight Riders, Mumbai Indians, Rajasthan Royals, and Royal Challengers Bangalore. Currently in its 3rd year, the league has participation from the most popular players from around the world making it a highly anticipated annual event that the cricketing community looks forward to.

About Global Cricket Ventures Limited (GCV):
GCV is the exclusive licensee of a wide a variety of the most valuable new media, mobile and broadcast cricket rights. Through an eight-year agreement, GCV is also a close commercial partner of the Indian Premier League and the Champions League T20. GCV owns the rights to www.cricket.com, www.willow.tv - the primary destination for viewing live coverage for cricket and the official IPL website www.iplt20.com

About Infibeam.com:
Infibeam.com owns and operates an e-commerce retail portal www.infibeam.com as well as customized products portal www.picsquare.com. The company also provides e-commerce and interactive marketing services to Brands, Retailers and Media companies in India and internationally.