Self-Storage Facility Marketing Strategy, the Topic of MiniCo Publishing Webinar

Phoenix, AZ, March 16, 2010 --(PR.com)-- There are many traditional assumptions about how to market self-storage facilities to potential customers. On March 24, 2010, Derek M. Naylor, President of Storage Marketing Solutions, will present a free webinar to examine these assumptions and provide techniques to help self-storage business owners create an effective marketing plan while improving net operating income. Sponsored by Storage Marketing Solutions, the webinar Marketing Strategy vs. Tactics – A Game-Changing Marketing Distinction for Our Industry will address the following topics:

Direct mail
Yellow Pages advertising
Marketing to other businesses
Free rent and discounts
Internet marketing

Poppy Behrens, Publisher, MiniCo Publishing, will moderate the presentation as part of the ongoing Mini‑Storage Messenger Self-Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Publishing, a division of MiniCo, Inc., publishes the “Mini-Storage Messenger,” the leading monthly trade magazine covering the global self-storage industry. Other publications include “Self-Storage Now!,” “Mobile Self-Storage Magazine,” “RV & Boat Storage Today,” “Self‑Storage Canada,” the “Self-Storage Almanac,” the “Self-Storage Development Handbook,” and the “Self‑Storage Buyer’s Guide.”

Since 1974, Phoenix-based MiniCo, Inc. has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Storage Marketing Solutions – www.storagemarketingsolutions.com

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