The KnowaProNow Learning Company Brings a New Spin to iPhone Apps

Bartlett, IL, March 15, 2010 --(PR.com)-- www.knowapronow.comChicago, Illinois Dick Daniels has had a dream for a company concept that he has pursued for 15 years. And now, thanks to new and emerging technologies like the iPhone the company has hit its stride. According to Daniels, "The fundamental concept is to provide people with professional advice on a range of subjects at the point of action. The kind of information you want when you need it most from someone who is recognized as a world-class expert in their field."

The first few apps launched by Daniels and his KnowaProNow Learning Company are focused on golf and he has lined up two of the top pros in the sport to make it happen.

"Tom Purtzer and Rick Smith." Daniels said from The KnowaProNow offices. "Tom is on the Senior tour and over 4 decades has consistently been known for the sweetest swing in golf. In fact, that's the title of our first app with Tom. There's more to come from Tom but it's not just about a touring pros perspective but a teaching pro. Rick Smith was voted the number 2 teaching pro in the world by professional golfers and his first app is out as well."

Daniels, a 6-Sigma instructor who has traveled the world as an executive coach brings a highly disciplined approach to app design. "I've been involved with training and development for more than 30 years and what people really need is someone to give them the encouragement and insight when they need it. Classrooms and seminars are good place to get the background learning you need, but it's when you're on the spot and in the heat of the moment that you really appreciate some solid advice. That's what we're all about and platforms like iPhone apps really enable that benefit."

iPhone apps continue to grow in popularity and while many are very simple offering basic games and tools, some offer a wider range of features. "We went for the full-featured approach." Daniels said. "There are quick tips you can use while you play. For example, if you find yourself in a tough spot on the course, or don't know how to approach a shot you can quickly navigate to Tom or Rick telling you exactly what to do in 20 to 30 seconds. There's also a slide show with tips and advice you can view at a slower pace, practice drills that really focus on the key things you should accomplish in a practice session, and an added section called the 19th hole featuring interviews with the pros, trivia and the occasional blooper."

Daniels was enthusiastic about the pros he has worked with and is lining up more experts for future apps. "It's not just about golf." Daniels said. "We're looking at subjects from wine and fine dining, to fly-fishing, to business advice all designed to give you what you need to know when you need to know it. To some degree that defines our positioning: 'When the going gets tough, it's great to know a pro"

The company defines and showcases its products through its website at www.knowapronow.com, and the site features links that take you directly to the iTunes store for downloads. Apps in development are featured on the site as well as video clip samples.

"So far, the feedback has been tremendously positive." Daniels said. "The pros truly are pros on every level and they really delivered not only for the first two apps we have out, but the additional apps in the series. In all I see 3 to 4 apps from each golf pro in the short-term with more to come. But like I said, it's more than golf and we currently have 4 new subjects in the works and in various stages of production."

As far as the challenges of putting together the company and the new apps, Daniels was philosophical. "It's been a long road with some stops and starts, but the new digital platforms and the ability of wireless devices to contain and deliver this level of information has made it all come together. In fact, we're looking to expand the content across other platforms, offer versions that are highly customized, and potentially bundle some versions to create a 'super-app' down the road. It's been rough getting here but it's starting to feel more and more like fun."

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