WakeUpRoosters, Inc. Introduces New Social Web Application Extolling Word of Mouth Concept

Houston, TX, March 17, 2010 --(PR.com)-- WakeUpRoosters, Inc. announces the release of their new web application (www.wakeuproosters.com) which utilizes the word of mouth concept for submitting and locating reviews on small businesses, all within a social network environment. Word of mouth refers to recommendations from family and friends, which is considered the most trusted form of advertising as evidenced by The Nielsen Company’s report of July, 2009. WakeUpRoosters.com takes this proven philosophy and applies a new spin to it – allowing this information to be available 24/7, whenever you need it.

The differentiator between WakeUpRoosters.com and other review boards is that it utilizes a member’s social connections (friends added via the web site) and organizes reviews based on their social relationship with the person submitting the review. WakeUpRoosters.com not only takes a member’s direct friends but also makes the social connection for “friends of friends” when producing a requested list of business names, by category, along with their respective reviews. The company’s focus for reviews is small businesses within members’ communities.

WakeUpRoosters.com’s goal is two-fold: 1) assist consumers to make an informed decision on which companies to use and which to avoid, and 2) bring visibility to reputable small businesses, which typically have limited resources to pay for traditional advertising. The end result is a win/win for both consumers and reputable small businesses.

“WakeUpRoosters.com was born out of the frustration of trying to find reliable information on businesses on the Internet. You simply don’t know who is supplying the information and if it is valid - who you can and cannot trust. WakeUpRoosters.com hopes to make information regarding businesses more trustworthy by energizing the social network model,” says Nathan Cowan, President and Founder of WakeUpRoosters, Inc.

WakeUpRoosters.com is a consumer driven social networking site. The website allows members to build and use their online social network of friends to find reputable businesses within their communities and share their own experiences with other members by creating reviews of businesses they have patronized. This type of environment provides an element of trust as recommendations come from people that the site’s members know and trust.

WakeUpRoosters, Inc., a Texas corporation founded on December 4, 2009, is based in Houston, TX with representatives in Frisco, TX. WakeUpRoosters, Inc. is a technology company specializing in web applications that leverage social networking principles. The primary goal is to provide its members with practical, useful and relevant information to aid them in making various decisions. WakeUpRoosters’ first web application focuses primarily on small businesses in members’ respective local areas. This service will assist in the success and growth of reputable small companies via priceless word of mouth referrals, while also helping consumers avoid businesses that do not meet acceptable standards. A secondary function will feature online tools for small businesses to use to help them grow their business.

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