Corporate Blogging Still in Its Infancy

London, United Kingdom, March 25, 2010 --(PR.com)-- Over 80% of companies who start a corporate blog will never post more than five entries, according to research recently published by IBM. The stark finding comes as no surprise to web content agency Write My Site, which regularly takes over the writing and maintenance of abandoned corporate blogs.

Write My Site’s Managing Director Emily Hill said: “Usually what we find is that someone in the company has been tasked with updating the blog but is struggling either for the time to do it, or for ideas about what to write.”

IBM’s findings back up other research about corporate blogging habits. Corporate blogging is still an unutilised tool for many organisations, with 75% of European companies yet to add it into the marketing mix, according to a survey carried out last month by survey global PR firm Burson-Marsteller.

“Given that the average business which blogs generates 55% more traffic than the average business which does not blog, a lot of organisations are missing out on extra revenue”, said Ms. Hill. “Blogs can also be a fantastic PR tool and a great way of connecting and interacting with your customers”, she added, “but you’ve got to keep them up to date because nothing looks worse on your website than a blog that hasn’t been updated for months!”

Write My Site will be at stand A420 at this year’s Online Marketing Show at London Olympia, and will also be delivering a workshop about ‘Blogging for business’.

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