“10 Ways to Happy,” a Social Media Integrated Fundraising Campaign, Launches Today

Milwaukee, WI, March 26, 2010 --(PR.com)-- An integrated fundraising campaign called “10 Ways to Happy” launches today at Marchese’s Olive Pit from 5:00 p.m. – 7:00 p.m. The campaign is aimed at driving awareness and support for The Leukemia & Lymphoma Society through ten professional networking events at Milwaukee area restaurants and pubs, largely advertised through social media outlets. Participants are reached through Facebook, LinkedIn, Twitter and YouTube to not only attend the networking functions but also vote on which of the participating restaurants and pubs is the best place to go after a long day of work. Voting is open to anyone with access to the internet at http://10waystohappy.com.

“Social media is a way to gain a lot of exposure and reach a lot of people of varying backgrounds,” candidate Tiffany Ann Weber said. “The goal of my campaign is to touch as many people as possible with the message that we can stop cancer by raising funds for research – ‘10 Ways to Happy’ is just one of the ways I plan on reaching my objectives.”

Participating restaurants and pubs include Marchese’s Olive Pit (May 24), AJ Bombers (May 29), Velvet Hour (April 1), Water Buffalo (April 12), Soho 7 (April 14), Lee’s Cleveland Pub & Grill (April 20) Leff’s Lucky Town (April 28) and Swig (May 3). The last two participants will be announced on Friday, March 26 at http://10waystohappy.com. Each event is a suggested donation of $10, going directly to The Leukemia & Lymphoma Society. Participating locations will have various specials going on during the live events, with all proceeds going to the charity.

On May 12, 2010 Great Lakes Distillery will host a networking and awards ceremony to thank everyone who has participated in “10 Ways to Happy.” The large networking event will feature tours of the distillery, networking opportunities and a live awards ceremony to announce which participating restaurant or pub has received the most votes during the campaign. Tickets are $15 and include light appetizers.

To support The Leukemia & Lymphoma Society through “10 Ways to Happy,” attend any of the networking events, donate directly to the campaign or vote for your favorite place at http://10waystohappy.com.

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