Simply Yours Reveals the ‘Real Woman’ Behind New Lingerie Set

Manchester, United Kingdom, March 25, 2010 --(PR.com)-- Following Gok Wan’s belief that lingerie must have the Va Va Voom factor, plus size lingerie specialist Simply Yours decided to give the women who wear its lingerie the chance to decide what they want to wear.

The Manchester based company which specialises in underwear for the plus-size lady invited its customers, lingerie lovers and fashion students to enter a lingerie design competition – From Brief to Bra - to get their design made and sold in the Simply Yours 2011 Spring Summer collection.

Over 100 women entered the competition with inspiration for their dream lingerie sets ranging from Hollywood Glamour to birds and flowers. Three finalists were then chosen by a panel of judges at the Simply Yours headquarters before the final decision was handed over to the Great British public on Facebook.

Nearly 400 people voted on their favourite design and the lucky winner is 38 year old Christine Pipes, from Consett, County Durham, a teacher at Newcastle Royal Grammar School in Jesmond, Newcastle.

Christine’s delectable cupcake design was inspired by a set of retro mugs she had recently purchased and cupcakes a student had baked for her school’s charity week.

Christine says: “The appeal of cupcakes in the retro design and the feminine pastel shades which are subtle but still vibrant. My aim is to find a balance between the comfort and practicality of everyday wear and the elegance and femininity that all women should embrace.”

The design will be produced and sold both in the Simply Yours catalogue and online at www.simplyyours.co.uk. In addition Christine will also be involved in the development of the lingerie set, working with expert designers and lingerie buyers from the Simply Yours team, from the materials sourcing stage right through to the final product photoshoot.

Alison Forbes, Marketing Manager at Simply Yours: “Christine’s cute as a button cupcake design captured the judges’ hearts from the beginning. As well as being downright adorable, Christine’s design incorporated thought for comfort and support – both very important factors to us at Simply Yours!

“We can definitely see the design coming to life and fitting in perfectly with the rest of the Simply Yours range. We’ve had such a great standard of entries and it was really hard to choose the final three. The design competition is definitely something we would like to repeat in the future.”

Christine’s journey with Simply Yours will be documented over the coming months on the Facebook Fan Page “From Brief to Bra” (www.facebook.com/FromBriefToBra).

The successful design will sit alongside underwear from famous names such as Freya, Panache, Pour Moi and Wonderbra, as well as a stylish control wear collection designed exclusively for Simply Yours by Gok Wan.

The Simply Yours collection covers the entire spectrum of plus size shapewear, including bras, corsets, slips and knickers, swimwear and nightwear. Sizes range from 30-50 with cups A-JJ and up to 56 and K and L in selected sizes which is a factor entrants to the competition will need to bear in mind.

For further information about Simply Yours please visit Simply Yours

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