Enjaz Joins MAGNET Global Network of Independent Advertising Agencies
Dubai-based Creative Firm Extends MAGNET Global Network's Capabilities Into the Middle East.
Pittsburgh, PA, March 30, 2010 --(PR.com)-- Building on its strategic growth of the past several years, the MAGNET Global Network of independent advertising, marketing and branding agencies has moved into the Middle East, with the addition of Enjaz, a regional creative shop based in Dubai, with a branch office in Abu Dhabi, and international ties around the world.
Enjaz, which means achievement or accomplishment in Arabic, is led by co-founders Charbel Bousraih and Caroline Zerrini, who bring nearly two decades of international advertising and marketing experience to the firm. Enjaz services clients in a variety of industries from business-to-business, education, fashion/apparel and financial, to food and beverage, government, healthcare, hospitality, retail and tourism. Clients include Dubai Holding; MAF Properties; Cairo Sun City; HNS Group International Egypt; KHDA (Knowledge and Human Development Authority); Dubailand; Kayala Airline; Jumeirah (luxury hotels); Al Jaber Group; AJ Aviation and Virgin Megastores; Virgin FM 104.4 and Abu Dhabi Sports Channel, among others.
Executive Creative Director Bousraih says Enjaz joined MAGNET to facilitate better understanding of the Middle Eastern consumer with his counterparts in the West and Europe and to open opportunities for his firm in other parts of the world. “I want to open the window to more understanding of the dynamics and give real insight into how ‘East meets West.’ What drew us to MAGNET is its global market penetration, while preserving each agency and territory's distinct individuality and local color. We hope we can be of as much value to the other members as we know they will be to us in enhancing our core offerings to clients.”
Whether marketing global brands or local products and services, successful advertising is still based on fully understanding specific consumers in individual markets, according to Cheri Gmiter, executive director of MAGNET. “Our members are constantly in need of market intelligence and ‘feet on the ground’ in locales around the world. The Middle East continues to increase in importance for our members, so we wanted to have a presence there, and believe Enjaz will be a tremendous partner in helping members expand service to clients in the Middle East and to develop collaborative business opportunities.”
About Enjaz
Founded in 2005, Enjaz is a creative advertising and design boutique based in Dubai with a branch office in Abu Dhabi. The firm provides a broad scope of capabilities to clients including brand development and strategy, corporate identity, creation and execution of online, interactive, broadcast and print advertising campaigns, media strategy and placement, destination marketing, events management and public relations. For more information, visit www.enjazdezine.com.
About MAGNET Global Network
Providing global experts and local expertise, MAGNET agencies work with more than 1,000 consumer, retail, business-to-business and industrial clients worldwide. Members share experience, knowledge and ideas with partner agencies domestically and internationally, collaborating on business opportunities and enhancing their ability to compete, serve clients and grow and raise their standard of work in the advertising agency business. Members must maintain a level of commitment to the Network and new agencies are carefully screened before membership is granted. Currently comprised of 36 agencies and affiliations, MAGNET is always seeking to add leading independent agencies throughout the world. Visit www.magnetglobal.org.
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Enjaz, which means achievement or accomplishment in Arabic, is led by co-founders Charbel Bousraih and Caroline Zerrini, who bring nearly two decades of international advertising and marketing experience to the firm. Enjaz services clients in a variety of industries from business-to-business, education, fashion/apparel and financial, to food and beverage, government, healthcare, hospitality, retail and tourism. Clients include Dubai Holding; MAF Properties; Cairo Sun City; HNS Group International Egypt; KHDA (Knowledge and Human Development Authority); Dubailand; Kayala Airline; Jumeirah (luxury hotels); Al Jaber Group; AJ Aviation and Virgin Megastores; Virgin FM 104.4 and Abu Dhabi Sports Channel, among others.
Executive Creative Director Bousraih says Enjaz joined MAGNET to facilitate better understanding of the Middle Eastern consumer with his counterparts in the West and Europe and to open opportunities for his firm in other parts of the world. “I want to open the window to more understanding of the dynamics and give real insight into how ‘East meets West.’ What drew us to MAGNET is its global market penetration, while preserving each agency and territory's distinct individuality and local color. We hope we can be of as much value to the other members as we know they will be to us in enhancing our core offerings to clients.”
Whether marketing global brands or local products and services, successful advertising is still based on fully understanding specific consumers in individual markets, according to Cheri Gmiter, executive director of MAGNET. “Our members are constantly in need of market intelligence and ‘feet on the ground’ in locales around the world. The Middle East continues to increase in importance for our members, so we wanted to have a presence there, and believe Enjaz will be a tremendous partner in helping members expand service to clients in the Middle East and to develop collaborative business opportunities.”
About Enjaz
Founded in 2005, Enjaz is a creative advertising and design boutique based in Dubai with a branch office in Abu Dhabi. The firm provides a broad scope of capabilities to clients including brand development and strategy, corporate identity, creation and execution of online, interactive, broadcast and print advertising campaigns, media strategy and placement, destination marketing, events management and public relations. For more information, visit www.enjazdezine.com.
About MAGNET Global Network
Providing global experts and local expertise, MAGNET agencies work with more than 1,000 consumer, retail, business-to-business and industrial clients worldwide. Members share experience, knowledge and ideas with partner agencies domestically and internationally, collaborating on business opportunities and enhancing their ability to compete, serve clients and grow and raise their standard of work in the advertising agency business. Members must maintain a level of commitment to the Network and new agencies are carefully screened before membership is granted. Currently comprised of 36 agencies and affiliations, MAGNET is always seeking to add leading independent agencies throughout the world. Visit www.magnetglobal.org.
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Contact
MAGNET Global Network
Cheri Gmiter
412-366-6850
www.magnetglobal.org
Cheri Gmiter
412-366-6850
www.magnetglobal.org
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