New Do-Not-Mail List Gives Consumers a Choice

Prince Frederick, MD, November 10, 2006 --(PR.com)-- The owners of DirectMail.com have come up with a better mousetrap – a new national do-not-mail list that lets consumers decide what kinds of mail they do or do not want to receive.

“Where existing do-not-mail programs are all or nothing propositions, ours gives consumers a choice,” explained DirectMail.com partner and co-owner Bob Salta. Signing up is easy – and free – at the company’s website – www.directmail.com.

“Although we are in the direct mail business, and get asked all the time to remove peoples’ names from our lists, we also know they don’t want to stop all their mail,” added Salta’s partner Kirk Swain. “So we created a ‘mail preference registry’ that lets them opt in or out of more than 50 specific types of mail, like credit card, mortgage and fundraising solicitations.”

The goal is to give consumers some control over their mailboxes, while saving trees, postage and other costs associated with unwanted mail.

DirectMail.com is a full service direct marketing company located in suburban Washington, DC. The company provides creative, production and campaign management services for nonprofit and commercial clients in the U.S. and abroad.

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