Worldwide Execs Tell Banks to "Show Me the Money!" Well, not Exactly.
New York, NY, November 10, 2006 --(PR.com)-- Doremus, the communications company that understands the business of business, and the Financial Times, have partnered for the fourth year to study 723 C-Level and senior level executives in North America, Europe and Asia.
Majority of worldwide execs say “ideas are everything.”
Nine out of 10 respondents to the Doremus/FT study said that “intellectual capital is more important than financial capital” when choosing a bank for M&A work.
Even for equity and debt, about half of the respondents continue to be influenced by ideas than by financial capital. Only 10% to 20% of the market for equity and debt say they only care about the money.
Do they choose the bank or the banker?
That depends. For M&A work, it doesn’t matter how large or small the company is. They all prefer the intellectual capital of the banker over the financial capital of the bank.
For equity and debt, smaller companies will make their selection of an investment bank based on their relationship with the individual banker, rather than the reputation of the bank. Whereas mid-sized and large companies are more likely to value the bank above the investment banker.
Carl Anderson, President and CEO of Doremus, remarked about the study: “Ideas and clout have historically been the underlying currency for investment banks. However, there is some concern about ‘brain drain’ because the banker is still the one in charge. Banks that want to build and ensure their brand value need to take back the reins and attribute ideas back to the bank … which is the brand.”
About the Financial Times
Financial Times is one of the world's leading business information brands, internationally recognized for its authoritative news, comment and analysis. Whether in print or online, the Financial Times is essential reading for the global business community.
Printed at 24 sites worldwide, the Financial Times newspaper has a daily circulation of over 434,000 and a readership of more than 1.5 million people worldwide. FT.com is one of the world's leading business information portals, and the Internet partner of the Financial Times. FT.com has 5 million unique monthly users that generate more than 45.7 million monthly page views.
About Doremus
Doremus is known for its understanding of complex, considered decisions, multiple target audiences, and identifying the best communications channels to magnify budgets at all levels. Over 100 years old, with offices in the key business centers of the world, Doremus is constantly evolving to meet the marketing communications needs of business. Doremus is a member of the Omnicom Group.
Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct, and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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Majority of worldwide execs say “ideas are everything.”
Nine out of 10 respondents to the Doremus/FT study said that “intellectual capital is more important than financial capital” when choosing a bank for M&A work.
Even for equity and debt, about half of the respondents continue to be influenced by ideas than by financial capital. Only 10% to 20% of the market for equity and debt say they only care about the money.
Do they choose the bank or the banker?
That depends. For M&A work, it doesn’t matter how large or small the company is. They all prefer the intellectual capital of the banker over the financial capital of the bank.
For equity and debt, smaller companies will make their selection of an investment bank based on their relationship with the individual banker, rather than the reputation of the bank. Whereas mid-sized and large companies are more likely to value the bank above the investment banker.
Carl Anderson, President and CEO of Doremus, remarked about the study: “Ideas and clout have historically been the underlying currency for investment banks. However, there is some concern about ‘brain drain’ because the banker is still the one in charge. Banks that want to build and ensure their brand value need to take back the reins and attribute ideas back to the bank … which is the brand.”
About the Financial Times
Financial Times is one of the world's leading business information brands, internationally recognized for its authoritative news, comment and analysis. Whether in print or online, the Financial Times is essential reading for the global business community.
Printed at 24 sites worldwide, the Financial Times newspaper has a daily circulation of over 434,000 and a readership of more than 1.5 million people worldwide. FT.com is one of the world's leading business information portals, and the Internet partner of the Financial Times. FT.com has 5 million unique monthly users that generate more than 45.7 million monthly page views.
About Doremus
Doremus is known for its understanding of complex, considered decisions, multiple target audiences, and identifying the best communications channels to magnify budgets at all levels. Over 100 years old, with offices in the key business centers of the world, Doremus is constantly evolving to meet the marketing communications needs of business. Doremus is a member of the Omnicom Group.
Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct, and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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Doremus
Marianne Flatley
212-366-3682
www.doremus.com
Marianne Flatley
212-366-3682
www.doremus.com
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