Cambridge Merchant Capital Group Enters the California Market

San Diego, CA, November 10, 2006 --(PR.com)-- Aaron Alonzo, President of Cambridge Merchant Capital Group, announces the arrival of Cambridge in to the California market. He feels that the price positioning advantage that has propelled Cambridge in other markets will make them one of the leading players in the CA market as well.

Many Merchants (Restaurants, Barber Shops, Auto Repair Shops, Retail Stores, etc…) are outside of the lending schemes of the traditional banking system. This created the opportunity for untraditional lenders to take advantage of this market. And, “take advantage, they did.” With rates that average anywhere from 25% to 45% of the funded amount every six months. The estimated APR equivalent can go well over 100%. By using the receivable purchasing explanation, these companies have been able to successfully finance merchants without granting loans.

The typical Merchant Financing Programs are purportedly factoring based, bringing a very high cost to the client. Cambridge Merchant Capital Group, by bringing a true amortized lending scenario to Merchants through their strategic partnerships, reduces financing costs by as much as 70% of the industry standard.

Alonzo states that on average Cambridge has been able to save the average Merchant from $300 to $3,000 per week in finance charges.

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