Social Media Sites Help Increase Revenue 41% While Celebrating Louie’s Birthday at Ling & Louies’s Asian Bar & Grill
Phoenix, AZ, April 02, 2010 --(PR.com)-- Ling & Louie’s Asian Bar and Grill® saw increases as high as 41% over prior year in the last two weeks. A contributor is social media sites like Facebook and Twitter for themed promotions such as celebrating Louie’s Birthday. Dining guests were given discounts and free food as incentives for becoming friends on the company’s Facebook fan page or a follower on Twitter.
During Louie’s Birthday weekend, March 18-20, 2010, adventurous diners were offered free dessert by singing happy birthday to Louie (a life-size animated cut out), recording a video dedication to Louie, or singing the original 1955 version of “Louie, Louie” by the The Kingsmen. The brave that choose to sing “Louie, Louie,” also received 20% off their food bill, in addition to free dessert.
“We primed our E-mail database a week before with a preview of 'free dessert, but you’ll have to work for it' festivities, a free dinner-for-four contest for new fans and followers, and a 10% coupon in the days leading up to Louie’s birthday. Then on Louie’s birthday, we unveiled the weekend menu, the winner of our dinner-for-four contest and how to win free dessert,” explained Paul Shashaty, Marketing and Brand Manager.
The results were about about 300 new E-mail subscribers, hundreds of new fans and followers on Facebook and Twitter, and hours of video content for Facebook and Youtube. The Birthday special entrée, Filet Medallions, was beat only by the long standing #1 menu item, Chicken Lettuce Wraps. Lastly, a 67% increase in sales during the weekend.
"Ling & Louie’s has thousands of loyal fans. We will continue to find ‘Not Boring’ ways to reward them for their business,” said Randy Schoch, CEO of Ling & Louie’s.
Ling & Louie’s Asian Bar and Grill®, is located at 9397 E. Shea Blvd. Scottsdale, AZ 85260, at 94th Street and Shea Blvd. in the Shops at 9400.
Ling & Louie’s offers a casual dining experience where Modern Asian meets American Hospitality and a menu that is thrilling, filling, with minimal billing™. All menu items are made with quality, fresh ingredients and prepared in-house. In addition to dining in, Ling & Louie’s also offers take-out, catering and a full bar featuring beer, wine, sake and specialty drinks like the Frozen Thai Mai and Ling’s Ginger-Lime Margarita. Daily specials are featured on chalk boards throughout the restaurant.
About Ling & Louie’s Asian Bar and Grill
Ling & Louie’s Asian Bar and Grill was founded in 2006 by veteran and award-winning restaurateur Randy Schoch, owner and CEO of Desert Island Restaurants. With 2009 sales exceeding $31 million, Desert Island Restaurants is a management entity that oversees operations of five franchised Ruth’s Chris Steakhouses® and 2 Romano’s Macaroni Grill® locations throughout the Hawaiian Islands, the Thaifoon-Taste of Asia® in Salt Lake City, Utah, and most recently Ling & Louie’s Asian Bar and Grill. With locations open in Denver, Co, Scottsdale and Chandler, AZ, Ling & Louie’s will serve as the “small box” location with plans to franchise and expand nationwide. For more information, please visit www.lingandlouies.com.
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During Louie’s Birthday weekend, March 18-20, 2010, adventurous diners were offered free dessert by singing happy birthday to Louie (a life-size animated cut out), recording a video dedication to Louie, or singing the original 1955 version of “Louie, Louie” by the The Kingsmen. The brave that choose to sing “Louie, Louie,” also received 20% off their food bill, in addition to free dessert.
“We primed our E-mail database a week before with a preview of 'free dessert, but you’ll have to work for it' festivities, a free dinner-for-four contest for new fans and followers, and a 10% coupon in the days leading up to Louie’s birthday. Then on Louie’s birthday, we unveiled the weekend menu, the winner of our dinner-for-four contest and how to win free dessert,” explained Paul Shashaty, Marketing and Brand Manager.
The results were about about 300 new E-mail subscribers, hundreds of new fans and followers on Facebook and Twitter, and hours of video content for Facebook and Youtube. The Birthday special entrée, Filet Medallions, was beat only by the long standing #1 menu item, Chicken Lettuce Wraps. Lastly, a 67% increase in sales during the weekend.
"Ling & Louie’s has thousands of loyal fans. We will continue to find ‘Not Boring’ ways to reward them for their business,” said Randy Schoch, CEO of Ling & Louie’s.
Ling & Louie’s Asian Bar and Grill®, is located at 9397 E. Shea Blvd. Scottsdale, AZ 85260, at 94th Street and Shea Blvd. in the Shops at 9400.
Ling & Louie’s offers a casual dining experience where Modern Asian meets American Hospitality and a menu that is thrilling, filling, with minimal billing™. All menu items are made with quality, fresh ingredients and prepared in-house. In addition to dining in, Ling & Louie’s also offers take-out, catering and a full bar featuring beer, wine, sake and specialty drinks like the Frozen Thai Mai and Ling’s Ginger-Lime Margarita. Daily specials are featured on chalk boards throughout the restaurant.
About Ling & Louie’s Asian Bar and Grill
Ling & Louie’s Asian Bar and Grill was founded in 2006 by veteran and award-winning restaurateur Randy Schoch, owner and CEO of Desert Island Restaurants. With 2009 sales exceeding $31 million, Desert Island Restaurants is a management entity that oversees operations of five franchised Ruth’s Chris Steakhouses® and 2 Romano’s Macaroni Grill® locations throughout the Hawaiian Islands, the Thaifoon-Taste of Asia® in Salt Lake City, Utah, and most recently Ling & Louie’s Asian Bar and Grill. With locations open in Denver, Co, Scottsdale and Chandler, AZ, Ling & Louie’s will serve as the “small box” location with plans to franchise and expand nationwide. For more information, please visit www.lingandlouies.com.
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Desert Island Restaurants
Paul Shashaty
480-345-0088 Ext. 108
Paul Shashaty
480-345-0088 Ext. 108
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