Channel Intelligence Highlights Performance Marketing Services at ad:tech San Francisco
Stop by booth 5980 during ad:tech San Francisco to meet Channel Intelligence and learn about the latest innovations in performance-focused display advertising
Orlando, FL, April 03, 2010 --(PR.com)-- Channel Intelligence (CI), a leading provider of performance marketing services to advertisers and agencies, has announced it will be exhibiting at ad:tech San Francisco. Scheduled for April 19-21, 2010, the conference and exhibition features the largest gathering of online marketers in the industry, with brands, agencies, publishers and service providers gathering to share, learn, network and do business. CI will host an exhibit booth (#5980) where attendees can discuss the company’s latest innovations currently making waves in the industry, including the new model for ROI-driven online display advertising.
Among those representing CI at ad:tech San Francisco will be popular speaker and author Steven Roth. Most recently, Roth authored the white paper Beyond Impressions and Clicks: New Metrics for Measuring the Effectiveness of Display Advertising Campaigns, outlining a significant advancement in measuring the effects of online display advertising. In the white paper, he examines limitations of existing display advertising metrics and presents a new model for measuring the effectiveness of campaigns. This model includes the ability to accurately measure the immediate impact that display ads have on the vast majority of consumers who never click on displays ads.
CI’s performance marketing services include an end-to-end solution for targeting and retargeting campaigns enhanced by advanced dynamic creative and insightful analytics. These services can complement existing solutions used by advertisers and agencies or be fully integrated with a broader set of fully managed marketing services that includes paid search and comparison shopping.
Attendees interested in learning more about CI’s performance marketing services are encouraged to stop by booth #5980 to talk with Roth or another CI representative during the conference. CI is also accepting requests to meet while in San Francisco. Those who would like to schedule time to meet with CI during the conference may email performancemarketing@channelintelligence.com.
Not registered for ad:tech yet? Register using CI’s promotional code for a $200 discount on a full conference pass. Visit https://www.xpressreg.net/register/adte040/start.asp?sc=CIGUEST and enter CIGUEST.
Read the latest white paper by CI, Beyond Impressions and Clicks: New Metrics for Measuring the Effectiveness of Display Advertising Campaigns: http://www.channelintelligence.com/perf_marketing/CI_White_Paper-New_Metrics_for_Display_Advertising.pdf
About Channel Intelligence (CI)
CI helps advertisers and their agencies make products and services easier for consumers to find and buy both online and in local retail stores. Integrating its powerful product database with online marketing services such as display advertising, manufacturer based where-to-buy, paid search, shopping engines, social marketing, storefront, order management and robust performance analytics, CI offers the most complete set of performance-based marketing services in the industry. The company, through its proprietary Ad Network, also drives $2B annually in referred sales from leading manufacturers to retailers in Computing, Home Improvement, Appliances, Consumer Electronics, Toys and a variety of other consumer packed goods. Clients include Best Buy, HP Home and Home Office, Kimberly-Clark, Neiman Marcus, Philips, Target, Garmin, OfficeMax, Samsung, Charming Shoppes, Black & Decker and hundreds more. CI is a partner company of Internet Capital Group (NASDAQ: ICGE) and Aweida Capital Management. Learn more at www.channelintelligence.com.
Contact:
Joy Lee
Channel Intelligence, Inc.
1.321.559.2336
Joy.Lee@channelintelligence.com
###
Among those representing CI at ad:tech San Francisco will be popular speaker and author Steven Roth. Most recently, Roth authored the white paper Beyond Impressions and Clicks: New Metrics for Measuring the Effectiveness of Display Advertising Campaigns, outlining a significant advancement in measuring the effects of online display advertising. In the white paper, he examines limitations of existing display advertising metrics and presents a new model for measuring the effectiveness of campaigns. This model includes the ability to accurately measure the immediate impact that display ads have on the vast majority of consumers who never click on displays ads.
CI’s performance marketing services include an end-to-end solution for targeting and retargeting campaigns enhanced by advanced dynamic creative and insightful analytics. These services can complement existing solutions used by advertisers and agencies or be fully integrated with a broader set of fully managed marketing services that includes paid search and comparison shopping.
Attendees interested in learning more about CI’s performance marketing services are encouraged to stop by booth #5980 to talk with Roth or another CI representative during the conference. CI is also accepting requests to meet while in San Francisco. Those who would like to schedule time to meet with CI during the conference may email performancemarketing@channelintelligence.com.
Not registered for ad:tech yet? Register using CI’s promotional code for a $200 discount on a full conference pass. Visit https://www.xpressreg.net/register/adte040/start.asp?sc=CIGUEST and enter CIGUEST.
Read the latest white paper by CI, Beyond Impressions and Clicks: New Metrics for Measuring the Effectiveness of Display Advertising Campaigns: http://www.channelintelligence.com/perf_marketing/CI_White_Paper-New_Metrics_for_Display_Advertising.pdf
About Channel Intelligence (CI)
CI helps advertisers and their agencies make products and services easier for consumers to find and buy both online and in local retail stores. Integrating its powerful product database with online marketing services such as display advertising, manufacturer based where-to-buy, paid search, shopping engines, social marketing, storefront, order management and robust performance analytics, CI offers the most complete set of performance-based marketing services in the industry. The company, through its proprietary Ad Network, also drives $2B annually in referred sales from leading manufacturers to retailers in Computing, Home Improvement, Appliances, Consumer Electronics, Toys and a variety of other consumer packed goods. Clients include Best Buy, HP Home and Home Office, Kimberly-Clark, Neiman Marcus, Philips, Target, Garmin, OfficeMax, Samsung, Charming Shoppes, Black & Decker and hundreds more. CI is a partner company of Internet Capital Group (NASDAQ: ICGE) and Aweida Capital Management. Learn more at www.channelintelligence.com.
Contact:
Joy Lee
Channel Intelligence, Inc.
1.321.559.2336
Joy.Lee@channelintelligence.com
###
Contact
Channel Intelligence Inc.
Joy Lee
1.321.559.2336
http://www.channelintelligence.com
Joy Lee
1.321.559.2336
http://www.channelintelligence.com
Contact
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