Golfthere.com Launches Palm Springs and Now On-Line

Birmingham, AL, April 04, 2010 --(PR.com)-- GolfThere.com Adds Palm Springs as New Destination

Palm Springs Desert Resort Communities offer great golf vacations

GolfThere.com, a division of Fairways Golf Vacations, announced the addition of the Palm Springs Desert Resort Communities in California as a new destination for its golf vacation product line. The company has continued to expand its destination offerings as it grows to meet consumer demand for golf destinations at the best facilities world-wide. Surrounded by mountains and in the California desert, Palm Springs offers golf courses by some of the finest architects and designers and is considered one of the top destinations for golfers in the world.

After a year of significant growth in sales and offerings in 2009, GolfThere.com and Fairways Golf Vacations have partnered with a limited number of high quality and strategically located resorts and golf courses in the Palm Springs and surrounding cities for 2010. The location was added because approximately half of its 500,000 current and past customers reside west of the Mississippi river. As a perennial favorite among golf travelers, the addition of the greater Palm Springs area will provide more ‘close to home’ golf experiences for its customers. “Customers have come to know Fairways, and now GolfThere.com, as providing outstanding values to the top golf destinations in the south and east. With our continued growth westward to Las Vegas, Scottsdale, and now, Palm Springs and the surrounding desert communities, we are providing all of our customers the best golf that the USA and the world can offer,” stated Alan Hale, CEO of Fairways Golf Vacations and GolfThere.com. “Palm Springs, La Quinta, Indian Wells, and Rancho Mirage, and all of the desert communities are simply great golf locales,” continued Hale. “Our team has made a special effort to find golf courses, resorts and hotels that cater to the traveling golfer and that will challenge their games while enjoying one of the best venues in the world to play.” New partnerships with the leading properties in the area, bring 369 championship holes of golf at nine preferred locations. Fairways Golf Vacations and GolfThere.com also added six new hotels and resorts which will provide accommodations for the golfer who wants a luxury resort to just a comfortable room for the evening after playing 36 holes of golf.

After recent site inspections and personal visits with sales executives or directors of golf, Hale and his team selected a championship lineup of offerings. Selections were based upon several criteria, but the overall principle was to provide an unparalleled experience to golf travelers in service and facilities. Some of the golf course offerings included: PGA West, Indian Wells Golf Resort, SilverRock, and The Golf Club at Terra Lago. Several lodging partners were selected to accommodate luxury golf and spa vacations, as well as, moderate accommodations to provide casual comfort to the ‘guy group’ golf getaway. A few of the lodging partners include, La Quinta Resort & Club, Hyatt Grand Champions Resort & Spa, the Embassy Suites La Quinta and the Holiday Inn Resort, Palm Springs.

In personally selecting courses, resorts and hotels, Hale and his team can be confident of what a traveler will experience. “Nothing takes the place of being on-site and experiencing these places up close,” stated Hale. “Each of our selections meet our criteria gained from 20 years of experience in the golf industry and will provide golf travelers a fantastic opportunity to explore a beautiful area of the country and some top rated golf courses. A special thanks to the Palm Spring Desert Communities CVA, who provided invaluable assistance to our team in the launch.” Golf travelers can request a custom trip online or select one of the many value added golf packages at www.GolfThere.com or www.FairwaysGolfVacations.com.

About Fairways Golf Vacations & GolfThere.com: Founded in 1990, Fairways has grown to be one of the largest golf tour operators in the world. With headquarters operations in Birmingham, Alabama, Fairways has more than a half million current and past customers. Fairways Golf is the longest tenured wholesaler for the Robert Trent Jones Golf Trail, is the official golf vacation provider for the Natural State Golf Trail of Arkansas, the Audubon Golf Trail of Louisiana and Honours Golf Vacations. Creating golf vacations to 14 U.S. states and 6 global destinations, Fairways Golf Vacations and GolfThere.com are the industry leaders in creating custom golf vacations for golf groups of all sizes. More information can be found at: www.FairwaysGolfVacations.com or www.GolfThere.com.

GolfThere.com, A Division of Fairways Golf Vacations
1 Chase Corporate Center, Suite 435
Birmingham, AL 35244
(205) 313-6415

Contacts: David Kunze, Sr. VP, Fairways Golf & GolfThere.com
(205) 313-6415 david.kunze@golfthere.com
Elise Segrest, Marketing Assistant, Fairways Golf & GolfThere.com
(205) 313-6415 Elise.Segrest@golfthere.com

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Fairways Golf Vacations
David Kunze
205.313.6415
www.fairwaysgolf.com
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