Redesign for Retirement Living™ Announces Decorating for the Senior Market … Just Got Easier

Baltimore, MD, April 13, 2010 --(PR.com)-- Another American turns 55 every 8 seconds. By 2030 there will be over 107 million Americans aged 55 and older. The need for services directed to the fast growing senior market is increasing everyday. As a result, this rapidly expanding demographic has spawned many niche industries, including a need for Decorating Specialists geared to meeting the demands of the Senior Market. This professional needs an understanding of senior issues, including health, mental, emotional, and ADA standards. They must address the specific needs, both aesthetic and functional, of a senior consumer.

Rica Enterprises and their educational arm, RetireEd, recently launched their cornerstone course, Redesign For Retirement Living™. Created for service providers working in the relatively new field of non-medical senior care, this class shares a unique approach to decorating that addresses the safety, well-being and functionality required by senior clientele while resulting in a beautifully decorated home. Redesign For Retirement Living™ demonstrates an in-depth understanding of the senior client and how to conduct a powerful consultation, space planning and furniture placement in the senior environment, accessorizing and artwork, color and the aging eye, lighting for seniors, and decorating for functionality and aesthetics. Recently presented to the National Association of Senior Move Managers in Las Vegas, NV, Redesign For Retirement Living™ was met with an overwhelming response.

The need for Senior Decorating Specialists is a direct result of the aging baby boomer and the global placement of family in today’s world. Whether relocating or aging in place, many seniors are living without family support. They need the help of a professional to transition their living space into a home that will comfortably meet the demands of aging. “When I began my business in 2005, I knew my skills would be a perfect fit for the senior market,” said RetireEd Co-founder, Sue Thomas, “But I had no idea the demand would be so strong or that I would develop such a unique application of my skills and services.” Ms. Thomas’ personal business success led to a demand for training in this specialization. She and business partner, Melissa Kuzma, are currently developing the first of its kind decorating certification program. The “Senior Living Decorating Specialist™” (SLDS) designation will enhance the caliber of service provided, resulting in an improved quality of senior living.

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