Learn How to Market and Sell ‘SIP Trunking’

Fort Lauderdale, FL, April 09, 2010 --(PR.com)-- The SIP School, in conjunction with Maloff NetResults, today announces the general availability of a new on-line and interactive training program entitled “SIP Trunking for the Sales and Marketing Professional.” This three-module course is designed to provide critical information needed by both marketing organizations and sales personnel serving this burgeoning global marketplace.

Jointly developed with Joel Maloff, principal consultant of Maloff NetResults, this new course from The SIP School compliments existing programs but rather than focusing on the technical details, emphasizes an understanding of the rapidly evolving SIP trunking service provider marketplace, marketing considerations such as competitive analysis, pricing and packaging, and product differentiation, and specific sales strategies and tactics. “Having worked with sales agents, marketing professionals, and value-added resellers, I have found no other ready-to-go training program that assists in understanding and successfully selling SIP trunking services, “ said Maloff. “We have created this course with the sales and marketing person in mind.”

The three modules consist of The SIP Trunking Marketplace, SIP Trunking Service Development and Management, and Selling SIP Trunking Services. One of the highlights of the third module is a SIP trunking cost justification template that has been created both as an example and as a model for use in actual cases.

Graham Francis, CEO of The SIP School said “we are extremely excited to be working with Maloff NetResults as their experience has enabled us to bring to the market a training course that is completely unique as no other course like this exists. I also think that the cost justification template is a great tool that will help the sales person show actual savings that SIP trunks can bring rather than picking a figure out of the air which I believe a lot of people do which can be misleading”. Explaining the STCA™ certification, Graham also said “becoming a SIP Trunking Certified Advocate can prove to employers and clients that you understand how SIP trunking has become so important an alternative to traditional business lines“.

To gain access to the course, people will need to visit The SIP School’s main site at www.thesipschool.com and click on the ‘Course Catalog’. Here they will see the list of courses available and be able to make the appropriate purchase.

About Maloff NetResults
Maloff NetResults is an Internet and business consulting organization, focused on emerging Internet telephony technologies such as SIP, SIP trunking, and hosted PBX/cloud communications services. The company also specializes in information systems security policies and plans, development of RFPs, and technology project management. Clients include both technology companies and enterprises seeking to apply these technologies.

About The SIP School™
The SIP School™ is an eLearning company and with its SIP training and SSCA® program has become the world leader in SIP education with endorsements and partnerships including the TIA, Bisci, Mitel, Panasonic, Audiocodes, Avaya’s DevConnect Community, Telematrix, AudioCodes, Ingate and many more.

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