BikeWear World L.L.C. Partners with Amgen’s Tour of California

San Diego, CA, April 10, 2010 --(PR.com)-- BikeWear World L.L.C. and uRide.tv have been contacted by PacificSports L.L.C. and AEG to film the “Breakaway Ride presented by Specialized” with celebrity guest riders Patrick Dempsey and George Hincapie. “I knew this year was going to be fun and amazing, but I had no idea that we were going to have access and involvement with events of this caliber. This is like winning a free trip to Disneyland for kids. Honestly, it does not get much better than having the opportunity to film one of my favorite riders Mr. Hincapie and my most favorite blue eyed actor, Mr. Dempsey,” says Sami Tauber, CEO of BikeWear World L.L.C.

“Cycling enthusiasts and fans are invited to participate in "Breakaway Ride presented by Specialized,” two riding events held in conjunction with the upcoming 2010 Amgen Tour of California professional cycling race set for May 16-23, 2010. Both rides will be held in April 2010 to raise funds for Amgen's Breakaway from Cancer® initiative, which aims to raise awareness of the continuum of resources available from prevention to education, and patient care to advocacy and financial support. The Breakaway from Cancer nonprofit partners include the Prevent Cancer Foundation, Cancer Support Community (formerly The Wellness Community), Patient Advocate Foundation and National Coalition for Cancer Survivorship,” according to the director.

“Each ‘Breakaway Ride’ gives cycling enthusiasts the opportunity to ride the actual route of the 2010 Amgen Tour of California. Three distances will be offered for each ride to accommodate various skill levels; the longest distance covers the same route that the pros will ride (an entire stage). Riders will be chip timed and supported, with a maximum of 3,500 riders per event,” quoted from the race event director’s site breakawayride.com.

uRide.tv will be filming the stage 8 route, which is the preliminary event “Breakaway Ride presented by Specialized” prior to the actual Tour of California course, from Thousand Oaks/ Westlake Village/ Agoura Hills on April 11, 2010. “We actually are flying the plane up to Davis, California to do a dry run of aerial photography above the second “Breakaway Ride presented by Specialized” on April 25, 2010 to see if it’s prudent for the Tour of California in May,” says Tauber. “I am not sure if it will look cool above the peloton or on the road with the peloton. We are going to have fun with it, regardless. I can’t wait to see Mark Cavendish, George Hincapie, Rahsaan Bahati, Floyd Landis, Cesar Grajales, Carlos Sastre, Dave Zabriskie, Christian VandeVelde, Lance Armstrong and all the competition it’s going to bring right in our back yard! We don’t have to fly to France now to watch the greatest cycling legends battle it out,” says Tauber.

Once again, May, is probably the most exciting month for all riding enthusiasts. The FIM World Championships in Supercross will be held in Las Vegas and the Tour of California, which will be making its way from city to city, starting in Nevada City ending in Los Angeles. “We can’t wait! So link up and join us,” says Tauber.

Keep pedaling, keep dreaming and ride hard…Outfitting one rider at a time, around the world and twice on Sundays...we are coming for you.

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