Be Truly You Encourages Consumers to Fall in Love with Their Tap
Be Truly You introduces a new glass water bottle featuring a water-tap design to inspire people to do away with plastic water bottles and take advantage of the clean, safe water available from their tap.
Bothell, WA, April 13, 2010 --(PR.com)-- In honor of Earth Day, Be Truly You is launching a new line of eco-friendly glass water bottles, the Metro Bottle. The new bottle provides consumers with three opportunities to address environmental issues prevalent today – by choosing a reusable bottle made from glass instead of plastic, by purchasing a product made in the United States, and by providing a child with safe water for 40 days through the UNICEF Tap Project.
The first bottle in the company’s Metro Bottle line features a water-tap design inviting consumers to “fall in love with their tap… all over again” and reduce their bottled water usage. Be Truly You encourages the use of tap water as an alternative to water from disposable plastic bottles based on recent headlines and mounting evidence of plastic’s negative environmental impact:
85-90% of these plastic water bottles end up in landfills, where each takes up to 1000 years to decompose.[1]
Bottled water takes 2000 times the amount of energy to produce than tap water.[2]
About 40% of bottled water comes from municipal drinking water but costs 1000 times more.[3]
Be Truly You believes glass is the best option for its water bottles, because glass bottles are made from all-natural, sustainable raw materials and don’t leach toxic substances into the beverages they hold. Plus, they are 100% recyclable with no loss in quality or purity, making glass the only true “cradle-to-cradle” packaging material.
And in celebration of its new Metro Bottle and the safe tap water people in the United States enjoy daily, Be Truly You is thrilled to announce its support of the UNICEF Tap Project. Its mission is to bring clean and accessible water to millions of children around the world. Of the nearly 900 million people worldwide who currently suffer from the devastating effects of unclean water, almost half are children. Globally, water born illnesses are the second leading cause of death for children under the age of five.
“We understand how fortunate we are to have clean water, literally, at our fingertips,” said Heather McDowell, co-founder of Be Truly You, “We hope others will join us as we rediscover our tap and help make clean water a reality for children everywhere.”
For every retail water-tap design bottle sold throughout 2010, Be Truly You will donate $1 to the UNICEF Tap Project supplying a child with safe water for 40 days. In addition, consumers who prefer to donate directly to the UNICEF Tap Project will be able via the Be Truly You website.
About Be Truly You
Co-founded by Heather McDowell and Ann Caiola on February 14, 2008, Be Truly You is a company based on the belief that by being truly you, life becomes extraordinary and the world benefits. The company’s mission is to uplift individuals and contribute positively to the planet by offering hip and fun “eco-friendly, soul-friendly” products that remind one daily of the calling to be truly you. The company’s signature product category is a line of glass water bottles. Supporting products include a boutique selection of 100% organic cotton and bamboo clothing, handcrafted jewelry and inspirational gifts. And, in the spirit of being truly them, the co-founders give a percentage of all profits back to their community each year.
[1] Earth Policy Institute
[2] Pacific Institute
[3] Natural Resources Defense Council, March 1999, 4-year study on the water bottle industry
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The first bottle in the company’s Metro Bottle line features a water-tap design inviting consumers to “fall in love with their tap… all over again” and reduce their bottled water usage. Be Truly You encourages the use of tap water as an alternative to water from disposable plastic bottles based on recent headlines and mounting evidence of plastic’s negative environmental impact:
85-90% of these plastic water bottles end up in landfills, where each takes up to 1000 years to decompose.[1]
Bottled water takes 2000 times the amount of energy to produce than tap water.[2]
About 40% of bottled water comes from municipal drinking water but costs 1000 times more.[3]
Be Truly You believes glass is the best option for its water bottles, because glass bottles are made from all-natural, sustainable raw materials and don’t leach toxic substances into the beverages they hold. Plus, they are 100% recyclable with no loss in quality or purity, making glass the only true “cradle-to-cradle” packaging material.
And in celebration of its new Metro Bottle and the safe tap water people in the United States enjoy daily, Be Truly You is thrilled to announce its support of the UNICEF Tap Project. Its mission is to bring clean and accessible water to millions of children around the world. Of the nearly 900 million people worldwide who currently suffer from the devastating effects of unclean water, almost half are children. Globally, water born illnesses are the second leading cause of death for children under the age of five.
“We understand how fortunate we are to have clean water, literally, at our fingertips,” said Heather McDowell, co-founder of Be Truly You, “We hope others will join us as we rediscover our tap and help make clean water a reality for children everywhere.”
For every retail water-tap design bottle sold throughout 2010, Be Truly You will donate $1 to the UNICEF Tap Project supplying a child with safe water for 40 days. In addition, consumers who prefer to donate directly to the UNICEF Tap Project will be able via the Be Truly You website.
About Be Truly You
Co-founded by Heather McDowell and Ann Caiola on February 14, 2008, Be Truly You is a company based on the belief that by being truly you, life becomes extraordinary and the world benefits. The company’s mission is to uplift individuals and contribute positively to the planet by offering hip and fun “eco-friendly, soul-friendly” products that remind one daily of the calling to be truly you. The company’s signature product category is a line of glass water bottles. Supporting products include a boutique selection of 100% organic cotton and bamboo clothing, handcrafted jewelry and inspirational gifts. And, in the spirit of being truly them, the co-founders give a percentage of all profits back to their community each year.
[1] Earth Policy Institute
[2] Pacific Institute
[3] Natural Resources Defense Council, March 1999, 4-year study on the water bottle industry
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Contact
Be Truly You
Cindy Tickle
425-239-0710
www.betrulyyou.com
Cindy Tickle
425-239-0710
www.betrulyyou.com
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