Edward Stripe Opens Its First Concept Store in Noosa Heads

Noosa Heads, Australia, April 10, 2010 --(PR.com)-- The Edward Stripe Concept Store is a new initiative to heighten customers’ experience. A large percentage of loyal customers use the internet to place regular orders. They continue to do so because they trust the high quality, and consistency of design, cut and sizing of Edward Stripe’s range of business shirts, choice of neckties, cufflinks and other accessories. However many customers enjoy the traditional approach with personal contact to discuss product features and to try products before purchasing.

“Our expertise is design, manufacture and distribution to provide our customers with beautifully crafted, handmade quality men’s business shirts, neckties and cufflinks" said Andrew Dobson, director of Edward Stripe. "For this reason we prefer to partner with selected retailers to service customers who prefer personal shopping. We are excited that our first new permanent Edward Stripe Concept Store is opening at MOFO Menswear in Noosa Heads, our home town”.

“We are delighted to be working with Edward Stripe” said Simon Deamer, director of MOFO Menswear. “Our MOFO Menswear and Edward Stripe product ranges complement each other sensationally. By working together we can enhance customers’ experience by offering the broad range of high quality men’s garments that you would normally expect to find in an upmarket department store but with the personalised service by shopping at an exclusive boutique.”

Edward Stripe & MOFO Menswear are at beachside Noosa with its laid-back sophisticated style. Customer services include detailed measurements for correct fittings, customisation, and wardrobe styling preferences.

“For Business Hours, men dress themselves from our classic Edward Stripe Collection of handmade quality pure cotton shirts, fine silk neckties handmade in Italy , and unique art glass cufflinks produced by Australian artists” said Dobson.

"For After Hours, there’s more to life, so some men transform themselves with street wear & urban fashion styles. We provide a unique range of men's clothing with a city feel and stock lesser known, funky brands such as 3 rd Born, Eight X, and Premonition to give customers’ an original style. All our brands have limited releases. After all, who wants to look the same as everyone else?” said Deamer.

“Noosa Heads is the perfect location for assisting the holiday population who visit from the capital cities by taking the time and care available from being away from the pressures of work" said Dobson. "The ambiance is relaxed, and conversation with customers provides valuable feedback for ongoing product development. We have similar backgrounds to many of our customers. And as both Simon and I have lived here for several years, we understand our customers’ motivation for holidaying in Noosa and for visiting both MOFO Menswear and the Edward Stripe Concept Store.”

Edward Stripe Concept Store @ MOFO Menswear
Shop 8A Arcadia Walk, Noosa Junction QLD 4567
11am – 5pm Monday to Saturday

About Edward Stripe
Edward Stripe is proudly Australian owned and operated. We supply Australian designed, handmade quality men’s and women’s business shirts to people who value timeless, sophisticated style. Our unique range of accessories includes neckties and cufflinks produced by artists whose oeuvre includes sculpture, abstract painting and digital art for the production of fine textiles and wearable art. At Edward Stripe we try to enhance your online shopping experience with our ‘Ask our Butler ’ service devoted to providing you with ongoing assistance. The “Edward Stripe CLUB” is our loyalty program featuring exclusive benefits and rewards. Join the club, earn Points with every purchase, and redeem your rewards from our range. It’s that easy.

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