CallTower

CallTower and Nevotek to Showcase Hospitality Suite at International Hotel/Motel & Restaurant Show

New CallTower Hospitality Suite Offers Hoteliers Opportunity to Turn Telephony Back into Revenue Generator; Increase Guest Satisfaction, Rack Rate

San Francisco, CA, November 14, 2006 --(PR.com)-- CallTower, Inc., the leading provider of hosted communications and collaboration solutions, today announced that the company will participate in the International Hotel/Motel & Restaurant Show. The show will take place in New York City from November 11-14, 2006.

John Trimmer, chief executive officer of CallTower, and Harris Loeser, director of business development, will demonstrate the CallTower Hospitality Suite fully integrated with Nevotek’s Hospitality applications in the Cisco Booth # 3162, Hotel Room 2010 Showcase Booth # 4062, and CyberMax Booth 3071, CyberMax and Showcase Hotel booths.

“Hosted voice and data systems provide hoteliers with an opportunity to turn their telephony into a profit center, resulting in increased revenue and occupancy,” said John Trimmer, CEO, CallTower. “Business and leisure travelers alike are able to make better informed decisions based on customized content, and receive unified access to phone, email, fax and the Internet with the touch of a button.”

CallTower's Hospitality Suite is built on Cisco's® CallManager technology and includes Cisco® color touch-screen phones that allow hotels to customize marketing initiatives and guest services and further increase revenue generation. Some of the features include adding video marketing offers for hotel services, advertising last-minute openings at hotel amenities, and delivering paid commercial messages from local and national advertisers.
The CallTower Hospitality Suite includes Internet, telephony, voice, email and fax messaging, calling plans, Microsoft Exchange integration, presence management, disaster-proof access to all data and voicemail, and 24/7 customer support. CallTower's hosted model also eliminates the need to maintain a dedicated IT staff to service on-site systems, thereby greatly reducing ongoing maintenance costs and technical headaches.

About CallTower
CallTower, Inc. is the leading provider of hosted enterprise-class communications and collaboration applications and services for growing businesses nationwide. CallTower’s solutions enable companies to conduct process transformation and to leverage their voice and data communications into a strategic competitive advantage in today’s market.

CallTower’s secure, Always-On voice and data services provide companies with enterprise-class reliability, a single point of support, productivity-enhancing features, a comprehensive scalable suite of vertical market applications, all communications hardware (including a T-1 line, routers, switches, and phone handsets), and 24/7 service for a fixed monthly fee. By using CallTower’s solutions, growing businesses – companies with multiple offices and from 20-10,000 users – can now receive the same class of communications reliability and service traditionally reserved for Global 100 corporations.

Headquartered in San Francisco, CallTower has operations in Salt Lake City and Oklahoma City, and sales offices throughout the United States. More information on CallTower can be found on the Internet at www.calltower.com.

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CallTower and the CallTower Hospitality Suite are trademarks of CallTower, Inc. All other product and firm names mentioned are the property of their respective owners and are mentioned for identification purposes only.

What: CallTower and Nevotek to Showcase Hospitality Suite At International Hotel/Motel & Restaurant Show
Who: John Trimmer, CEO, CallTower
When: November 10-14, 2006
Where: International Hotel/Motel & Restaurant Show, Jacob Javits Center, New York City
Interview availability: Cisco Booth #3162
Hotel Room 2010 Showcase Booth #4062
CyberMax/ Elevator Channel Booth #3071

Media Contact:
Reshma Fernandes
SHIFT Communications, LLC
617.681.1251
rfernandes@shiftcomm.com
Contact
CallTower, Inc.
James Strohecker
415-869-8900
www.CallTower.com
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