Local Florist Recognized for Innovative Marketing Program by Prestigious Industry Association

Cary, NC, April 12, 2010 --(PR.com)-- Locally owned and operated Basket Tree Florist was featured in the TOP NEWS section of the Society of American Florists web portal for their innovative Prom 2010 which is designed to “spark teens’ creativity and enthusiasm” in working with their florist to design a unique and very personal arrangement for their prom evening. Kate Hendrick, associate editors for safnow.org states” … the guide shows customers there are plenty of choices besides a rose and some baby’s breath (like, say, an orchid headband or a flower boa).” In the article “Launch Prom Website to Beguile Teenage Buyers” Hendricks directs florists nationwide to go the Prom 2010 web pages on the Basket Tree Florist’s web site and to learn about their marketing strategy.

Jim and Elaine Mills, owners of The Basket Tree Florist, developed the idea for the Prom 2010 pages after talking to many high school students that wanted something that was as unique and special for their prom flowers. The program has been very enthusiastically received by the students. They are now calling The Basket Tree Florist and scheduling “design consultation” appointments to work with the staff and describe exactly what they want. The staff enjoys this new trend as well. Elaine Mills comments, “ I just love to talk with the girls and have them describe what they want. It stirs my creative energies and I work hard to make sure they have something that is very special for their prom night.”

One additional benefit the Prom 2010 web guide provides is the ability for the girls to work with the staff of the Basket Tree Florist on the design that will match their ensemble and have their dates pick up the finished piece. This way, the girls know the corsage will match their look, the dates avoid the anguish of trying to figure out what would be the right arrangement, and the girls are eager to see the way their vision has been created, knowing that it will match. Furthermore, the guide has a number of pairs suggestions with corsages and boutonnieres that are matching or complementary. This is another way the Prom 2010 web guide assists prom goers to create that special unique look for a night that they will remember for the rest of their lives.

The Basket Tree Florist has been serving the Cary, Apex, Holly Springs area since 1982. Located at 211 S. Salem Street in Apex, it is easy to get to from anywhere in the greater Raleigh area. They strive to indulge you, your family, and your friends with unusual or traditional florals from around the world. For happy occasions flowers really do say it best.

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